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The adidas x GUAP Originals Creator Network Graduation Exhibition
Over the last 5 months, adidas London and GUAP have collaborated to create a creative development program called ‘The Originals Creator Network’, which set out to support 20 emerging creatives through bi-weekly
GUAP Meets The 90s Baby Show
With the rise of podcasters from every contemporary subculture known to our present day, one podcast that has truly stood the test of time – The 90s Baby Show. This jovial melanated
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Meet the Black ski group bringing culture and community to the slopes [@offpisteskitrip]
When envisioning a skiing enthusiast, we’re all likely to have a fairly monolithic picture in our head of what that person looks like. However, winter sports group Off Piste Ski Trip is here to
![Re Up: The latest new music that you need on your playlists featuring [@Ayanna], [@FireboyDML], [@TemsBaby], [@RugerOfficial], [@MyNameIsFrex] & more!](https://guap.co/wp-content/uploads/2023/12/photo-output-2.jpg)
Re Up: The latest new music that you need on your playlists featuring [@Ayanna], [@FireboyDML], [@TemsBaby], [@RugerOfficial], [@MyNameIsFrex] & more!
Here are the tracks we’re really into this week-tap in! Aby Coulibaly – Big Pharma (Withdrawal) Aby Coulibaly has returned with her soulful, new single ‘Big Pharma (Withdrawal). Aby’s vocals shine on
BOYS: A short film to watch this winter
After The Pappy Show’s successful performance of ‘BOYS’ in 2022, the play has been reimagined into a short film. Kane, founder of The PappyShow, and Celia Willis, filmmaker, collaborated to explore the beauties of masculinity
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ÄYANNA [@AYANNA] ON SIGINING TO LVRN AND HER DEBUT EP, IN A PERFECT WORLD
Pop-R&B fusion artist Äyanna has recently cultivated a fanbase at a rapid pace with her sweet melodies and captivating lyricism. From becoming LVRN’s first UK signee to immaculately rolling out and releasing
In Conversation With Stylist Rudy Betty
Earlier this year we looked at 3 stylists to watch in 2023, who I predicted were going to do amazing things. Now that it’s the end of the year I’m looking back
In Conversation With Stylist Justin Hamilton
Earlier this year we looked at 3 stylists to watch in 2023, who I predicted were going to do amazing things. Now that it’s the end of the year I’m looking back
![AZIYA [@ITSAZIYA] TACKLES ISOLATION ON LONLEY CASTLES](https://guap.co/wp-content/uploads/2023/11/Aziya-Press-Shot-wundagirl-2credit-Leila-Afghan.webp)
AZIYA [@ITSAZIYA] TACKLES ISOLATION ON LONLEY CASTLES
Alt-rock artist and producer, Aziya is the genre’s most promising rockstar on the rise. You might have seen the multitalented singer on TikTok, breaking down how she produces with live instruments. Her
Not Every Fashion Brand Can Have a Community, Here’s Why
If you’ve heard it once, you’ve heard it every day for the past two years. ‘Community’ is the word naturally driving post-COVID sentiment towards collective engagement, cultural fusions, and the inescapable “We
In Conversation With Stylist Jay Hines
Earlier this year we looked at 3 stylists to watch in 2023, who I predicted were going to do amazing things. Now that it’s the end of the year I’m looking back
Best Dressed at the 2023 The Fashion Awards
On Monday, the biggest names in global fashion all came together for The Fashion Awards. The illustrious event was hosted by Maya Jama and Kojey Radical (both with multiple outfit changes during