Join us behind the scenes for our EXCLUSIVE trip to Paris as Nike launches the Future of Athletes on Air

Join us behind the scenes for our EXCLUSIVE trip to Paris as Nike launches the Future of Athletes on Air

Last week Nike invited the GUAP team down to Paris to witness them launch the Future of Athletes on Air – an immersive and sensorial experience, which unveiled the footwear and apparel

Nike’s New Innovative Athlete-Led Collab: Fueling Creativity, Performance, and Success

Nike’s New Innovative Athlete-Led Collab: Fueling Creativity, Performance, and Success

Celebrating a summer of sport, Nike presented the “Nike On Air” experience in Paris. Forty elite athletes from around the world joined Nike to unveil the latest Nike Air footwear and Summer

New Nike Technology has one goal in mind – to make athlete’s dreams come true. But how do they do it?

New Nike Technology has one goal in mind – to make athlete’s dreams come true. But how do they do it?

Ever wondered what goes into the making of Nike’s trainers? For the average person, it’s unclear what goes into creating a clean and comfortable pair of trainers. A fashion degree maybe? Maybe

Meet The Social launch their latest intimate experience – Candle Lit Show

Meet The Social launch their latest intimate experience – Candle Lit Show

Meet The Social is a creative platform and event agency aimed at creating unique social experiences that bring creative vibes to the black community. With a lack of opportunity to meet new

Lynx [@lynx] Introduced Us To Their New Fine Fragrance Collection (And It’s For The New Gen)

Lynx [@lynx] Introduced Us To Their New Fine Fragrance Collection (And It’s For The New Gen)

In the heart of London, at The Mandrake Hotel buzzing with energy, a crowd of young trendsetters, and Lynx ready to shake things up. Yep, that’s right! Lynx just unveiled its first-ever

The Re-Education of Carnival: Da Community x Pure Lime Carnival Takeover

The Re-Education of Carnival: Da Community x Pure Lime Carnival Takeover

Da Community (D.c) has emerged as a beacon of creativity, challenging the norms of individualism in London’s competitive creative landscape. Through fostering connections, collaboration, and community spirit among the city’s young creatives,

The Originals Creator Network is here! Meet the new Originals

The Originals Creator Network is here! Meet the new Originals

The adidas London x GUAP Originals Creator Network is back with another cohort of 20 amazing young individuals who are expected to do amazing things in this upcoming year! Supported by bi-weekly

Independent Music Platforms Need Our Help

Independent Music Platforms Need Our Help

When we’re talking about independent music in the UK, there is no name as undoubtedly important as Reprezent Radio. It’s been an integral pillar to the careers of stars like Stormzy, Jamz

GUAP 36 : WHY YOU SHOULD BE WATCHING KOSAR ALI [@KOSARALI__]

GUAP 36 : WHY YOU SHOULD BE WATCHING KOSAR ALI [@KOSARALI__]

The creative industry’s brightest stars of today are often those who double or triple up as multi-hyphenate creatives – aka triple or poly-threats. Nowadays, it’s very easy to restrict such attributes to

Nike Well Collective’s Julius Burphy speaks on Music and Movement

Nike Well Collective’s Julius Burphy speaks on Music and Movement

At the top of this month we had the fantastic opportunity to head down to Nike’s First-Ever Wellness Festival. It was a day of movement, mindfulness and sound all supported by the Nike

Social Change through dancing: Shining a light on Impact Dance 

Social Change through dancing: Shining a light on Impact Dance 

Impact Dance is an award-winning art-for-social-change organisation that specialises in Hip-Hop Theatre, Street Dance and Youth Development. With a UK-wide reach and global footprint, Impact Dance is based in central London. Founded

JD AND WINGSTOP UK PRESENT: TUCKIN’ IN

JD AND WINGSTOP UK PRESENT: TUCKIN’ IN

JD and Wingstop UK announce the ultimate link-up, Tuckin’ In, a YouTube series hosted by Diary Room HQ, featuring giveaways, hot topics, and special guests Nella Rose and Darkest Man.  Yesterday JD,