Lewis Hamilton [@lewishamilton] speaks on creative self-care at private Lululemon event.

Tuesday 1st July, Lewis Hamilton touched down in London—not for a race, but to reconnect. At a private media event hosted by lululemon at Space House, the seven-time F1 champion joined lululemon CEO Calvin McDonald and cultural mainstay Charlie Dark MBE for an introspective afternoon centred on movement, purpose and presence.

The event, marking the brand’s latest Metal Vent Tech campaign, had more to it than product drops and photo ops. Hamilton, who officially joined lululemon as an ambassador earlier this year, introduced a guided Slow Down Practice—an immersive moment of breathwork and reflection—before settling into a conversation with Dark. Together, they explored what it really means to “slow down to speed up.”

“There’s real energy being back in London this week,” Hamilton said. “To be here with lululemon, celebrating a collection that’s become such a core part of my routine feels really exciting.”

This wasn’t surface-level wellness chat. The duo touched on the rituals that anchor Hamilton through high-pressure moments—mental resets, physical discipline, and creative self-care. The conversation, candid and grounding, mapped out a shared ethos around intentional living and movement as medicine. It’s the kind of dialogue that feels overdue in performance spaces so often dominated by grind culture.

Hamilton’s current campaign with lululemon—No Holding Back—spotlights the rigour behind the wins, giving face to a collection engineered for real-world training and recovery. Think: anti-stink, no-chafe, sweat-wicking gear that actually moves with you. At the event, he wore the Ripstop Relaxed-Fit Cargo Pant and Coaches Jacket in Army Green, paired with BeyondFeel trainers—technical but unfussy, a look that feels just as suited to a studio as it does post-session stillness.

But Hamilton made it clear: this isn’t about product alone. “I’ve always been intentional with what I wear and who I work with,” he said. “lululemon didn’t just turn up with product—they came with purpose, and that’s something I really connected with.”

As brands scramble to align with athlete-influencers, this partnership lands differently. It’s not just about athletic prowess or off-duty style. It’s about vision—how we train, how we breathe, and how we move through the world with meaning.

Hamilton is a man constantly in motion. But here, in the quiet of Covent Garden’s brutalist landmark, the power was in the pause.