Waterfall: J. Eka’s Genre-Bending Masterpiece – A Fusion of Rap, R&B, and South London Soul

Waterfall: J. Eka’s Genre-Bending Masterpiece – A Fusion of Rap, R&B, and South London Soul

South East London’s own J. Eka is back with a brand new visual for Waterfall—a dreamy, late-night link-up that feels like stepping into a girls’ night out, soundtracked by flirtation, finesse, and

INTRODUCING THE ORIGINALS CREATOR NETWORK (SOUTH) CLASS OF 2025

INTRODUCING THE ORIGINALS CREATOR NETWORK (SOUTH) CLASS OF 2025

The next wave of creative talent shaping the scene from the ground up. The adidas UK x GUAP Originals Creator Network is back with another cohort of 20 amazing young individuals who

Heritage Series 07: Katty Han

Heritage Series 07: Katty Han

Written by Lauren Bryant Introducing Katty Han, an Indonesian-born, Tasmania-raised visual artist whose paintings explore her dual identity and “existence between two worlds”. Katty talks reimagining Indonesian culture through a modern lens, and

£MONZO TALKS ‘S.I.T’ AND MORE [@3MONZ0]

£MONZO TALKS ‘S.I.T’ AND MORE [@3MONZ0]

£MONZO’s slick bars and alluring cadence in ‘S.I.T’ is only the start of the noise she’s about to make in the music scene, and we got the chance to talk about it

In Conversation With Stylist Rudy Betty

In Conversation With Stylist Rudy Betty

Earlier this year we looked at 3 stylists to watch in 2023, who I predicted were going to do amazing things. Now that it’s the end of the year I’m looking back

In Conversation With Stylist Justin Hamilton

In Conversation With Stylist Justin Hamilton

Earlier this year we looked at 3 stylists to watch in 2023, who I predicted were going to do amazing things. Now that it’s the end of the year I’m looking back

In Conversation With Stylist Jay Hines

In Conversation With Stylist Jay Hines

Earlier this year we looked at 3 stylists to watch in 2023, who I predicted were going to do amazing things. Now that it’s the end of the year I’m looking back

Q&A WITH UNOTHEACTIVIST [@unotheactivist]

Q&A WITH UNOTHEACTIVIST [@unotheactivist]

Hailing from Atlanta, artist Unotheactivist combines trap, rock and melodic rap. GUAP catches up with him about his musical journey. Kat: Who would you say your music is for and how would

Meet the founders of AELIZA: London’s Introspective Streetwear Brand

Meet the founders of AELIZA: London’s Introspective Streetwear Brand

Co-founded by Jack Harper and Nosa Aiworo, the streetwear brand AELIZA has quickly become one of fashion’s leading choices for contemporary, everyday clothing. The London based duo get their inspiration from their

PERRY TALKS ‘CHRONICLES OF SLIM’ AND MORE [@mpslimzy]

PERRY TALKS ‘CHRONICLES OF SLIM’ AND MORE [@mpslimzy]

Perry’s quick-witted bars and smooth flow on ‘Chronicles Of Slim’ is only the start for the emerging East London rapper, and we got the chance to find out all about it +

SAM DOTIA TALKS ‘HOME IS WHERE’ + MORE [@SAMDOTIA]

SAM DOTIA TALKS ‘HOME IS WHERE’ + MORE [@SAMDOTIA]

Singer and songwriter Sam Dotia is an introspective soul with an emotive-invoking voice. His latest project, Home Is Where, is beautifully honest and personal, and we got the chance to talk about it

DAYOR ON ‘HIGH LIFE’ AND WHAT’S NEXT FOR HIM + MORE [@dayorartist]

DAYOR ON ‘HIGH LIFE’ AND WHAT’S NEXT FOR HIM + MORE [@dayorartist]

East London singer Dayor is breaking through the UK R&B scene with his sweet vocals and melodic beats. His latest EP, High Life, is only the start for him and what’s to come for