Recap: the biggest fashion moments on Instagram in 2022

Out of office is on, the first snow has fallen in London, 2022 is basically done. Before we focus on setting goals for the next year and eating a bit too much, let’s look back at the biggest fashion moments of 2022, as told to us by Eva Chen, head of fashion at Instagram.

As always Instagram was the place to discover, explore and experiment with the biggest trends of 2022. Even though when we say fashion we immediately think of clothes, shoes and bags, no look is fully complete without the right hair, makeup and nails. So it’s no surprise that #nailslove was trending this year. While we were stuck at home during lockdown, estranged from our nail technicians, we needed a way to keep our nails cute. Enter press-on nails and #nailstamping to the conversation, the speedy yet equally effective alternative to intricate nail art. This trend that looked like it took both a lot of time and a lot of skill, got the seal of approval.

While autumn is the typical period to conjure up visions of burnt orange, juniper and brick red, all year round we were loving ginger hair. From model and entrepreneur Kendall Jenner to UK content creator Lisa Jemide, ginger emerged as the hair colour for all skin tones.

This year, reels were played 140 billion times globally and we were all loving the #GRWM and #outfitinspo ones. Specifically in the UK, where we love our amazing outfits paired with simple but slick transitions. @_thisisclaire and Estelle François Aliot were the standout stars this year with their fashionable video content.

So that’s 2022. What can we expect in 2023 from fashion on instagram? According to Eva Chen, it will be all about femininity. We saw a bit of this in 2022 too. Nensi Dojaka (2021 LVMH prize winner and most viewed show of SS23) for example, or KNWLS and their experimentation with mesh. It seems embracing the feminine silhouette will resonate with shoppers and critics alike.

The feminine touch isn’t only going to take over womenswear, in 2023 women will be bringing their distinct voices to menswear designs as well. Black British Designers are spearheading this movement,with 2021 ANDAM Fashion Award winner Bianca Saunders and 2022 TFA Independent British Brand of the year Wales Bonner being key menswear brands to watch.

After being locked indoors for what felt like a lifetime, lots of us emerged a bolder, more experimental version of ourselves in post lockdown 2022. In 2023 we’re going to continue dressing louder, bolder and prouder; minimalism is out and maximalism is in. The cosiness we experienced at home during lockdown is something we refused to let go of though, thus knitwear materialises as another prospective trend. As the saying goes, why have one if you can have both? Bring on the colourful knitwear! CFDA/Vogue Fashion Fund 2021 Winner Hanifa and CFDA’s 2021 Womenswear Designer of the Year Christopher John Rogers are two to watch out for. From actresses Anne Hathaway and Gabrielle Union to influencer Oyin Edogi and author Candice Brathwaite; everyone is living life in colour, and Eva’s predictions are that we will see more of this in 2023.

What are your biggest fashion moments of 2022 and what do you think we’ll go crazy for in 2023? Tweet us @guapmag and let us know!

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