There’s an exciting new designer on the block; get to know Guido Mosch: stylist, model and founder of eponymous label GUIDO MÖSCH.
After three years of studying at the University of the Creative Arts, Mosch debuts his debut eight-look collection titled ‘Sauerkraut’, alongside a stunning film that depicts the Ghanaian-German designer’s origin story.
“This body of work is based on my immediate family growing up in South London in the late 90s – early 2000s. I wanted to express my influences in fashion and music, who have made me the man I am today.”, Mosch said in a caption on Instagram.
The name of the collection, ‘Sauerkraut’, is taken from ‘Germans eating Sauerkraut’, a painting by James Gilroy that hung in his living room flat in Clapham. The film, which shares the collection’s name, is split into five chapters, the first of which takes place in the living room, preceded by a selection of family photos that illustrate Mosch’s roots, depicting his Ghanaian and German family. The 10-minute film begins and ends with prayers said for the designer, presumably by his mother as well as his sister, offering some context and contrast to some of the themes explored, such as hegemonic masculinity, femininity, family, sexuality in Ghanaian culture and religious beliefs.
GUIDO MÖSCH elegantly honours the duality, conflict and vitality present in the amalgamation of his lived experiences so far with high spirits and endearing vulnerability. With an established background as a stylist, notably for Jamaican artist Alicai Harley, Guido Mosch delivers a collection made from quality materials to create appealing silhouettes with a slight edge that doesn’t compromise wearability.
According to Dazed, GUIDO MÖSCH will present ‘Sauerkraut’ at Somerset house in August for an event in collaboration with Gareth Pugh. The designer is definitely one to watch, and we look forward to what is next for them.
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