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Five seasons after capturing the world’s attention with its groundbreaking digital fashion presentation during the height of the pandemic, the Maryland-based Hanifa brand is back with yet another collection that is set to make waves in the fashion circles. For the Spring/Summer ’23 season, the beauty of transformation is celebrated through exquisite textures, intricate details,…
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What happens when five high-achieving students in a school in South London decide to start planning a heist? Penny Up is a new coming-of-age comedy short film where a group of young students plans to take back everything the school had confiscated throughout their years. Adventurous, funny, and gripping, the short film is a dynamic…
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The last time we spoke to Mary-Ann Msengi was January 2021. Her womenswear brand Farai London had launched just 5 months prior and had taken the industry by storm. Despite launching mid-pandemic, major stars such as Megan Thee Stallion, Kylie Jenner and Lori Harvey were consistently wearing her pieces. Since then, Farai London has Selfridges…
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The ongoing Adidas Samba motion continues, as Pharrell’s Humanrace sneaker line drops another variation to the mix. Pharrell recently announced that his Humanrace x Adidas “Colors” will be launching on May 6th – right in time for the UK bank holiday weekend festivities. Via IG, the creative genius posted a lineup of 9 different colorways…
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Hallo again payday! In this month’s Payday Drop we are wishfully casting our eyes at Spring/Summer clothing, even though the bomber jackets and waterproofs are unfortunately very much still in use. Curse you, British weather. Up first we have Years of Tears. We were lucky enough to interview brand owner Syd this month, who told…
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“The name Years of Tears is more so a reference to tears of joy – not no sad sh*t”. 22 year old designer Syd finally cleared up any misconceptions about the brand name early on in our conversation. Joyful tears make more sense since he has successfully built a brand that the UK streets –…
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Ample amounts of hayfever-inducing pollen in the air, record high temperatures on the central line and sunglasses being used for more than concealing hangovers. You’ve guessed it, Spring has sprung. Plus, with an extra bank holiday in the UK this year, outside (even with the cost of living crisis) is calling our name with extra…
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More extensive Western rhetoric often sees South Asians as the model minority. We’re upstanding citizens, usually doctors and engineers, and we keep our heads down, work hard, and are exceptionally polite. Yet, in many European countries, South Asians are anything but a model minority. In countries like Spain and Italy, you’ll find many South Asians…
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Dionne Edwards has been making her mark in the film industry since the release of her critically acclaimed film. We Love Moses. Her first debut feature, PRETTY RED DRESS, is set to hit cinemas across the UK and Ireland on the 16th of June, 2023. Judging from the just-released trailer, we can already tell it’s a film not to…
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COVID-19 stole socialization from us. Night after night, we’d stay home, slowly forgetting what painful heels feel like and the social cues needed to survive a night out. But, for a collective like the Daytimers and the more significant British-South Asian diaspora, the pandemic forcing us to pause and eventually restart presented a new opportunity. Come September…