Five seasons after capturing the world’s attention with its groundbreaking digital fashion presentation during the height of the pandemic, the Maryland-based Hanifa brand is back with yet another collection that is set to make waves in the fashion circles. For the Spring/Summer ’23 season, the beauty of transformation is celebrated through exquisite textures, intricate details, and delicate silks.
The collection is inspired by the anatomy of a flower, according to designer Anifa Mvuemba. For her, many flowers peak every season while others require patience – making their full bloom a once-in-a-lifetime experience. This season’s body of work is Mvuemba’s decision to bloom – even if the world doesn’t see it.
“I wanted to focus on the details of flowers on a microscopic level,” she explains. “The structure, color and preservation of movement are all reflected in the pieces of our newest collection. I wanted to utilize these elements in a way that complements the soft curves of a woman’s body, while still being powerful and noticeable when she walks in a room.”
The color palette is complementary to the theme of blooming. Hues of olive green, sunflower yellow, and blossom pinks are seen all throughout the collection. The softness of flowery hues is emphasized by the use of draped silks and sweeping gowns that flow daintily to the floor.
The collection’s use of asymmetry also signifies the wearer’s decision to emerge soft but strong. This dichotomy of strength and softness is at the heart of the Hanifa woman’s identity, and it is beautifully expressed in the collection’s delicate details and cloud-like patterns.
The collection also features intricate details and textures that reflect the designer’s love of sculptural shapes and embellishment. Sequins that reflect the wearer’s inner light also take centre stage, while exotic pleating and iridescent tones enhance dimension and silhouette. These bespoke signatures of newness add a sense of depth and complexity to the collection, inviting the viewer to linger and explore. The sense of newness is not limited to design, it extends its reins to execution. Instead of the usual 18 or more looks per collection, the brand is focusing more on smaller, more intentional product drops.
Overall, the Hanifa Spring/Summer ’23 collection is a triumph of design and craftsmanship. It invites the viewer to contemplate the process of growth and renewal and to celebrate the beauty that can emerge from undoing. The Hanifa woman is a rare and unique flower, and this collection is a tribute to her resilience, strength, and beauty.
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