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It’s a new year, meaning that there are a whole bunch of artists to be looking out for. So here are some new and familiar faces that GUAP thinks you should be on the lookout for. Nia Smith 20-year-old Nia Smith has a voice that captives a whole room without even trying, as the rawness…
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The duality of Inglewood’s Domo Genesis comes as no surprise, carving out his own lane that’s equal parts introspective and comedic with a dose of immaculate beat selection. Beginning his journey in prolific rap collective Odd Future back in 2009, his growth as an artist has been glorious to witness. We caught up with Domo…
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![IN CONVERSATION WITH CREATIVE COLLECTIVE, DA COMMUNITY [@_DACOMMUNITY]](https://guap.co/wp-content/uploads/2023/01/DA_SHOOT-54-1140x850.jpg)
At the heart of Colour Factory’s Orii Jam – where singers, rappers and instrumentalists come together to improvise – a group of creatives, now known as DA COMMUNITY, formed a friendship that turned into a family. DA COMMUNITY was conceived out of love and birthed into a world full of creative disciplines. From singing and…
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![ENTERING THE ARDN AGE [@ARDN__]](https://guap.co/wp-content/uploads/2023/12/F72415E9-8C90-4117-9195-936E1005BB0E-1140x850.jpeg)
Breaking open ‘The Bronze Age’ with ARDN… In music, each beat tells a story, and every note unveils ever-evolving symphonies. This is precisely what you can observe when you look at ARDN, the Canadian-raised Burundi singer/songwriter whose melodic raps and creative prowess have garnered him comparisons to goated artists like Smino and J.Cole within a…
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![£MONZO TALKS ‘S.I.T’ AND MORE [@3MONZ0]](https://guap.co/wp-content/uploads/2023/12/Monzo-3-1140x850.jpg)
£MONZO’s slick bars and alluring cadence in ‘S.I.T’ is only the start of the noise she’s about to make in the music scene, and we got the chance to talk about it and more with her. Nicole: Tell us who you are and what you do? £MONZO: My name is £MONZO, and I’m a rapper from…
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![BLAQBONEZ IS SHAPING NIGERIAN HIP HOP IN NEW ALBUM [@BLAQBONEZ]](https://guap.co/wp-content/uploads/2023/12/Blaqbonez-2-by-Walter-Banks-960x850.jpeg)
Blaqbonez, the Lagos-based artist loved for his eccentric personality and ability to adopt countless personas has dropped his new album ‘EMEKA MUST SHINE’, a chunky, 14-track project with an exceptional lineup of stars including Black Sherif, Victony, Odumodublvck, and US rap legend Ludacris closing off the album with ‘CINDERELLA GIRL(WHERE YOU DEY)’. We caught up…
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Coming from the harsh realities of life in Hackney, London; Olivia Taylar L-W known as OT, aged 26 took it upon herself to grasp the reality of the corrupt, systematic, trapped life in the United Kingdom even when things may have looked bleak. Being troubled and raised in a tough urban environment where artistic outlets…
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Over the last 5 months, adidas London and GUAP have collaborated to create a creative development program called ‘The Originals Creator Network’, which set out to support 20 emerging creatives through bi-weekly workshops, access to free therapy, exclusive events, and work on a final project. From creative direction and storytelling to project management and brand…
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With the rise of podcasters from every contemporary subculture known to our present day, one podcast that has truly stood the test of time – The 90s Baby Show. This jovial melanated man trio has undeniably pioneered the podcasting community by firmly carving out a unique space for themselves and newcomers resembling their backgrounds and…
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![Meet the Black ski group bringing culture and community to the slopes [@offpisteskitrip]](https://guap.co/wp-content/uploads/2023/12/Copy-of-000020030016-1140x850.jpeg)
When envisioning a skiing enthusiast, we’re all likely to have a fairly monolithic picture in our head of what that person looks like. However, winter sports group Off Piste Ski Trip is here to change the game and show that these activities are not just reserved for the white, wealthy, and privileged. Off Piste Ski Trip’s mission is…