[@Henriquewooding] x Queens of Belles

Creative director Henrique Wooding is back again with another creative collaboration; this time with the amazing company Queens of Belles. Queens of Belles is a hair company created by Jahnet O. Its main aims are to advocate and empower black women and their hair. They do this by creating natural looking hairstyles, such as afros, kinky hair and other natural textures.

 Henrique x Queen of Belles

Henrique explained his whole process and what he thought was very important to capture with this campaign.

”I wanted to create the concept of beauty and nature. The girls who she creates hairstyles and looks on were girls that I thought were beautiful and embodied the best features of being a black woman. Funny enough the girls I ended up reaching out to, for this shoot, we’re not professional models but we’re ordinary girls I personally knew that carried themselves beautifully and fit the concept perfectly. In the world of Instagram, ladies believe they have to be caked up to feel beautiful, so I decided the aim of this shoot, was to show appreciation to natural black hairstyles while appreciating their natural beauty. The location fit perfectly with the concept of the shoot, as it allowed the girls to feel unapologetically beautiful while rocking Queens of Belles’ hair.”

Henrique x Queen of Belles

Queen of Belles website launches on the 23rd August and they are definitely ready for your orders!

Here is the behind the scenes : https://www.youtube.com/watch?v=VKsXiad7K8A