Clarks Celebrates Its First Ever Wallabee Day: The Shoe That Changed The Shape of Footwear

Clarks Celebrates Its First Ever Wallabee Day: The Shoe That Changed The Shape of Footwear

Clarks are excited to announce the first-ever Wallabee Day to take place every year on 26th April, encouraging its global community of wearers to share their love of the iconic shoe.

Crafted in 1968, the Wallabee’s design philosophy was rooted in ultimate comfort, with its unprecedented foot shaped toe, true moccasin construction and spongey natural crepe sole. However, what no one at the time could have foreseen is how global style communities have adopted, adapted and embraced it, pushing the shoe to icon status from it’s humble beginnings in Somerset. 

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Transitioning from the football terraces of the UK to the bustling streets of Shibuya, Tokyo, the silhouette remains key to the dancehall culture of Jamaica, as well as gracing album covers across hip hop royalty to Brit Pop legends. No matter the wearer, the Wallabee continues to reign as the king of casual footwear.

Throughout the month of April, Clarks will be celebrating through a series of activations, customisations, incredible content releases and a social media competition allowing the Clarks community to show off their creativity.

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The brand has also teamed up with Wu-Tang Clan member and legendary Wallabee wearer, Raekwon, to officially usher in the festivity via the Clarks Originals Instagram account. 

Tara McRae, Chief Marketing & Digital Officer comments:

“We are delighted to announce the launch of our first Wallabee Day. It’s such an iconic shoe loved by people across the world and has severed as a blank canvas to artists, creators and cultures over many generations. Wallabee Day allows us to celebrate not just the shoe, but also all of the collaborators who help us reinvent the story, year after year.”

Let’s take a look at some of our favourites!

In the spirit of the incredible history of Wallabee adaptation, Clarks will be encouraging Wallabee lovers to submit their Wallabees their way for a chance to win two of its most exclusive Wallabee creations. Submissions could be Wallabee inspired art, photography, animation or even the ultimate outfit pic. Everyone who submits a Wallabee creation via Instagram will be entered to win a pair of some of our most coveted collabs from friends of the brand Vandy the Pink and Shaun Crawford, with a mystery box of special Wallabees on top.

Submissions will start on 8th April with the very best being shared to Clarks socials throughout the month. The winner will be announced on Wallabee Day – 26th April and their creative will be kept for prosperity in the Clarks archive. For exciting inspiration and to get started check out Clarks socials @clarksshoes