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What Can TikTok Tell Us About The Fashion Industry?
Dubbed the fastest growing app on the planet, TikTok has changed the game of online discovery. From boomers to Gen Z, we all, at one point, found ourselves infinitely scrolling on the
The Business Of Dupes: The Public’s Robin Hood Approach To Plagarism
Originality isn't something fast fashion is known for. The high street is churning out runway dupes quicker and cheaper than ever, but who and where the original designs come from has a
Lewis Hamilton’s Style: Turning The Paddocks Into The Runway
The Formula One grid is not where you would expect to find the most fashion-forward people. Drivers are quite functional in their choice of clothes, but while it's still early doors, we
In Anticipation of Pyer Moss’ First Bag Collection
Since stepping on the New York fashion scene, Kerby-Jean Raymond has been a force to be reckoned with. His ever-present commentary on the African-American experience in the US, coupled with his unique
The V&A’s Latest Exhibition Explores Fashion and Masculinity in all its Forms
Running until November 6th, the V&A has launched its latest exhibition, ‘Fashioning Masculinities: The Art of Menswear’. Returning to the 17th century, it’s a deep dive into the history of menswear across
The Met Gala Announces Its Theme For 2022
Divided into two parts, this year's Met Gala theme, In America: An Anthology of Fashion, is a continuation of 2021's Met Gala theme, In America: A Lexicon of Fashion. Spanning across three
5 Hacks To Make Your Perfume Last Longer This Year
By Katie Johnson You have probably heard of the standard tips for making your perfumes last long: Apply the spray to your pulse spots, use body lotion etc. However, there’s more that
How Archival Dressing Brought The Fashion It Girl Back
Nostalgia and fashion have always gone hand in hand. Trends from 10 years ago find their way back to public affection after a cycle of regret and shame; and thanks to influencer
The Verdict On Metaverse Fashion Week In Decentraland
Although it's still uncharted territory, in its complexity, the metaverse has become a selling point for the forward-looking. With a global fashion industry that's coming off a difficult couple of years thanks
Thebe Magugu Is The Future
Steadfast in his values of cultural honour, novelty and uncompromising quality, Magugu uses his global platform to pour back into his beloved country. As Africa suffers from an ongoing brain drain crisis,
Maximilian Davis Is Ferragamo’s Newest Creative Director
Founder of the eponymous label, Maximilian, 26-year-old Maximilian Davis has been named the newest creative director of Ferragamo. The designer, who pulled out of the running of the LVMH Prize just a
Bitchcore Is The Look Of The 2020’s Mean Girl
Maddy heralds a new age for the mean girl trope. She signals a move away from the inexplicable horridness of the cliched popular girl which dominated noughties film. Instead, the character is
