Noémie Wilson Returns With Community and Culture at the Forefront of Her Brand

Noémie Wilson Returns With Community and Culture at the Forefront of Her Brand

After cocooning away from the spotlight, Noémie Wilson reemerges from behind the scenes to reintroduce herself at the helm of her own brand.

Meet the Creatives Behind H&M & Ikea’s Atelier100 Space

Meet the Creatives Behind H&M & Ikea’s Atelier100 Space

In the short time it’s been open, Atelier 100 has fast become known as an ‘ideas factory’, a centre for London creatives to build networks and get the support they need to

What We Learnt From The Sustainable Angle’s 10th Future Fabrics Expo

What We Learnt From The Sustainable Angle’s 10th Future Fabrics Expo

This year the expo saw new partnerships such as the Innovation Hub in collaboration with Parley for the Oceans and the Curated Area of Solutions exploring agricultural waste (ag-waste), supported by Laudes

Converse release a trio of bold new silhouettes that experiment with the classic Chuck DNA.

Converse release a trio of bold new silhouettes that experiment with the classic Chuck DNA.

Audacious, functional and dynamic, each silhouette is versatile enough to adapt to the personal expression of the wearer. Converse has tapped its network of All-Stars, including Channel Tres, Indigo De Souza, Rasharn Powell, Shah Frank, Luke Bar$,

Iris van Herpen Creates Haute Couture Dress Made From Cocoa Beans In Innovative Collaboration With Magnum

Iris van Herpen Creates Haute Couture Dress Made From Cocoa Beans In Innovative Collaboration With Magnum

Unveiled at Elysée Montmartre on July 4th, model Cindy Bruna debuted the stunning dress inspired by Magnum's vegan ingredients. The dress features intricate details, including plantlike body embellishments, which are copper-coated, draped

GUAP’s Future Fashion Pop-Up Was a Hub of Creativity With a Focus on the Future

GUAP’s Future Fashion Pop-Up Was a Hub of Creativity With a Focus on the Future

To mark the end of London Fashion Week, on Saturday June 18th, we hosted ‘Future Fashion’, a curated space where six emerging brands could showcase their work, connect with their customers in

OLUBIYI THOMAS SS23: “PHOENIX RISING”

OLUBIYI THOMAS SS23: “PHOENIX RISING”

Following Olubiyi Thomas' previous Spring/Summer 2022 collection, Let it Rain, the Spring/Summer 2023 Phoenix Rising is an organic progression for the designer. The Phoenix is the emblem of the collection which in

AGR’s SS23: “Dripping in Colour”

AGR’s SS23: “Dripping in Colour”

The runway presented a seamless transition from daytime beachwear to all-night-long dancing fits, with Robinson enhancing her tye-dying and knitted pointelle lycra techniques, including more recycled denim metallic foiling on crochet. “Dripping

Labrum SS23: “Freedom of Movement”

Labrum SS23: “Freedom of Movement”

This season, the collection was showcased simultaneously with the screening of ‘On Freedom Of Movement (wi de muv)’, a film curated and directed by Julianknxx, a frequent Labrum collaborator, produced in partnership

GUAP presents Future Fashion – highlighting the next generation of fashion brands

GUAP presents Future Fashion – highlighting the next generation of fashion brands

On Saturday 18th June, GUAP Magazine will host a pop-up event to spotlight emerging designers and fashion brands in London.

Equal Parts Whimsical and Moody: The Eclectic Whimsigoth Aesthetic

Equal Parts Whimsical and Moody: The Eclectic Whimsigoth Aesthetic

Whimsigoth offers a fairytale-inspired take on gothic fashion, birthing a fantastical aesthetic for those who embrace both darkness and feminine, fairy-like grace in equal measures. Think new-wave edginess topped with an otherworldly

Union Jack Fashion: What Does It Mean Today?

Union Jack Fashion: What Does It Mean Today?

There’s no doubt that wearing Union Jack apparel has a connection to Great Britain, but we can argue that fashion has repurposed the meaning of the flag. The print can range from