WHAT’S UP WITH UPSTREAM?

Thanks to Upstream, the secondary market shopping is undergoing a radical transformation with the launch of the world’s first fashion streaming app. If you love fashion and music, this app might be for you.

First impressions matter, and Upstream delivers with a user-friendly interface, allowing for a smooth browse of their extensive collection, including Aries, Martine Rose, and Robyn Lynch, showcased through user-generated content.

Upstream connects you with emerging talents like Arthi and BXKS. As you discover new fashion, you can simultaneously refresh your playlists, creating a shopping experience that celebrates style and sound. App transitions support these artists by driving traffic to their social and event platforms via LinkTree integration.

One of the standout features is the trial-before-you-buy model – for a monthly subscription, members receive coins to “stream” items, allowing for up to 30 days of trial, alleviating buyer’s remorse. The integration of music is another highlight.

By promoting a circular fashion model, where items are cleaned and returned for others to enjoy, Upstream encourages a more responsible approach to fashion consumption – an evident commitment to sustainability that we love. Another plus is that the app rewards community engagement through its in-app currency.

Upstream cleverly combines the worlds of fashion and music, making premium brands accessible while promoting sustainability and creativity. The ability to return items hassle-free or extend the trial for another month is a game-changer, especially in a market often plagued by concerns over authenticity and service reliability.

For anyone looking to elevate their wardrobe without the commitment of ownership, Upstream is worth exploring.