Watch: Tips from Noah ’40’ Shebib [@ovo40] and talks on producing Drake [@drake]

40 is the Grammy-winning producer behind the sound of Drake’s innovative productions.

In this new video, watch him talk about building his Toronto studio with workflow in mind, share production tips, and explain how MASCHINE and KOMPLETE KONTROL fit perfectly into his philosophy of delivering maximum artistic authenticity through simplicity.

“It’s quiet and we can focus. This is sort of like our army base offshore that we train for war in, and when we’re ready, we go to war. And no one sees it coming because we’re not training in front of anybody’s eyes.” – 40