Timberland’s 50th Anniversary Film is One to Watch

To celebrate 50 years of The Original Timberland^® Boot, Timberland has collaborated with Highsnobiety to present an amazing documentary. Directed by Tom Gould “This is Not a Boot: The Story of an Icon” explores the story of the boot from its 1973 origins as a waterproof leather work boot, all the way through to its adoption as a hip-hop iconography.

The short film features cultural icons such as ASAP Ferg, Fat Joe, Veneda Carter and Misa Hylton through the years from hip-hop to fashion to fine art, sharing why the original Yellow Boot is iconic to them. The film debuted in October with screenings in New York, London, Milan, and Shanghai, followed by a widespread global digital launch.

Alongside interviews, the documentary featured rare archival footage from founder Nathan Swartz’s son and grandson talking about the original Yellow Boot and the brand and community it inspired. Adopted by various communities around the world from the New York hip hop scene, the Italian Paninaro movement, the UK rave scene and Japanese streetwear, the Timberland Boot really is an all time classic. 

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