In recent years sustainability has been the buzzword of fashion, particularly with the introduction of rental fashion to the masses. The concept of renting dresses, jewellery and accessories for an event or special occasion is well established in the celebrity world. Stylists would be loaned dresses by designers for their clients to wear to red…
Selfridges’ first in-house rental collection is in collaboration with circular fashion label HURR as part of its Project Earth initiative.