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Amsterdam Streetwear Brand Patta Release Short Film ‘Ladri Di Patta’
In celebration of the brands anniversary Amsterdam based brand, Patta has released a short film centred around sneaker culture and its relevance to hip-hop culture and today’s streetwear scene. Speaking on the
GUAP Interviews: Revival & Resurrection -A new conceptual and sustainable brand for your watch list
Revival & Resurrection is a sustainable British-Nigerian cyber boutique; using a holistic approach to tackle waste and empower the voices of women and non-binary people through colours & textures. The brand has sustainability
Russian Fashion Council Presents Global Talents Digital Day 1
On June 10 to 11, 2020, Global Talents Digital took place, the world’s first hybrid international online fashion project, which combined real designer collections along with the digital ones. Virtual and human
The Brands Responding To Sharon Chuter’s Pull Up Or Shut Up Challenge
On June 5th Sharon Chuter spoke out on the hypocrisy of the brands sharing posts in solidarity with the black lives matter movement and demanded influencers and consumers to hold these same
The Vogue Challenge Is Bringing Diversity & Inclusivity To The Fashion Industry
After the past few months being quite the ordeal for all of us but certianly for some more than others, British Vogue has dedicated its July 2020 issue to celebrating key workers
GUAP Meets: Lydia Bolton – The London Designer Using Deadstock To Bring Garments To Life
In our latest GUAP meets, we got the chance to talk with Lydia Bolton, the sustainable designer using strictly dead stock and unwanted clothing to bring her garments to life. Lydia grew
Trapstar London Releases ‘Enough Is Enough’ Merch In Honour Of the Black Lives Matter Movement
Over the weekend Trapstar London announced they will be releasing ‘Enough Is Enough’ merch in honour of the #BlackLivesMatter movement. As a black British company who’ve had first-hand experience with prejudice and
Russian Fashion Council Turns Global Talents Project Into A Virtual Fashion Event
On June 10th to 11th 2020, Global Talents Digital is taking place, the world’s first hybrid international online fashion project, which will combine real designer collections along with the digital ones. Virtual
Pull Up Or Shut Up: Systematic Racism & Inequality In The Fashion And Beauty Industry
Jackie Aina has sparked a new hashtag #pulluporshutup an initiative started by the founder of UOMA beauty Sharon Chuter, demanding brands who have been posting with Black Lives Matter hashtags within 72
The Erasure Of Black History: Why Cultural Appropriation In The Fashion Industry Is Actually Colonialism
The fashion industry has been known for its heavy participation in cultural appropriation whilst giving little to no voice and recognition to the important and valuable history many these “styles and trends”
My Blackness Is Not For Sale: What Brands Should Be Doing To Combat Racial Oppression
We are all aware of the devastating news of the brutal murder of George Floyd by white police officer Derek Chauvin with the help of his white colleagues. This has broken our
GUAP Interviews: Rosa Lindis Designer Of Nii HAi The Brand Telling Women To Stick To Their Guns
Nii HAi is a London-based start-up brand launched in January 2019 by young and ambitious women, Rosa Lindis looking for a way to be her own boss and create clothing for other