POWER UP [@TimeToPowerUp_] is back for its second year of empowering Black music creators and industry professionals

Following on for their strong first year POWER UP have announced the deadline for applications for their second year.

Starting in 2021 aiming to break down barriers for Black music creators and industry professionals POWER UP is back again for its 2022 programme. POWER UP invites 20 Black music creators (artists, songwriters, composers and producers who are involved in the creative process and may be working in any genre, based anywhere in the UK), and 20 Black executives and industry professionals (professionals working in any sector of the music industry, anywhere in the UK – including employees and entrepreneurs, freelancers and self-employed professionals) to apply to the scheme. Successful applicants will POWER UP through grant support of up to £15,000, professional development masterclasses, access to partners, mentoring and more. The application deadline is set for Thursday 17^th February 2022 at 6pm, with successful applicants announced in April 2022.

For context, just some of the successes achieved by participants off that back of last years programme are as follows: TAALIAH signed to Primary Talent, Nova Twins signed to Marshall Records, Ego Ella May won Vocalist of The Year at the Jazz FM Awards, Christine Osazuwa became Strategy Director at Pollen, Adem Holness curated the 696 Festival at the Horniman Museum, and that’s just scratching the surface as so much more was achieved by the group. Being a part of POWER UP is an opportunity like no other, Nick Eziefula, a 2021 POWER UP Industry Professional Participant said,

“Since getting involved in POWER UP, my profile within the industry has been raised, my network has grown and I’ve had a steady stream of great new clients.  I’ve learned from some of the best in the business and have also been able to give my fellow black creatives and professionals the legal support they need to thrive. It’s been a deeply fulfilling and worthwhile experience.” 

You can apply to the POWER UP programme here, with the deadline being February 17th. There will be some advice and sessions held before the deadline, these will be announced via the POWER UP social channels soon.