Idris Elba [@idriselba] and Labrum [@LabrumLondon] join forces to design Sierra Leone’s Commonwealth Games kit

In light of the commonwealth games, Idris Elba and Foday Dumbuya, founder of menswear brand LABRUM London, have joined forces to design the Commonwealth Games kit for their home country – Sierra Leone.  A common thread in Labrum’s design is its foundation and influence from Sierra Leone’s heritage and culture. This collection is no different […]
by Aug 16, 2022

In light of the commonwealth games, Idris Elba and Foday Dumbuya, founder of menswear brand LABRUM London, have joined forces to design the Commonwealth Games kit for their home country – Sierra Leone. 

Art direction and Styling: @iamfods
Photography: @laurencehowephoto
Styling assistant: @suavo_brazy
Assistant @homegirlane

A common thread in Labrum’s design is its foundation and influence from Sierra Leone’s heritage and culture. This collection is no different with this kit featuring Sierra Leone’s iconic national colours green, white and blue, together with wavy lines which act as a metaphor for the waves coming back to land.

Art direction and Styling: @iamfods
Photography: @laurencehowephoto
Styling assistant: @suavo_brazy
Assistant @homegirlane

The inspiration for the print was a desire to depict the power that sport has in bringing people together.

Speaking on the collaboration, Dumbuya and Elba say ” We are finally being globally welcomed for what we have always known we possessed: a wealth of cultural agency and influence. We wanted this kit to represent the real style of the Salone people. Africa, and especially Sierra Leone, is experiencing a cultural renaissance in every field of human endeavour, with music, art, fashion and sport leading the way. 

It’s important for us that we help project a strong, positive image of Sierra Leone as we are passionate about the ambitions and prospects of our beautiful country. Through collaborations such as this, we aim to raise Sierra Leone’s cultural global status by showcasing the country’s deep wealth of talent.”

Visit Labrum for more information on the collection.