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GUAP Partners With Native To Celebrate The Blacklist 2024 – West Africa
BLACKLIST 2024 – WEST AFRICA
GUAP have continued to push the boundaries when it comes to championing talent within
the creative industries and it continues to be a promise we intend to keep.
Blacklist 2024 a list of champions and storytellers from the UK and now all the way to West
Africa.
A continent filled with greatness, audacity and vibes!
We hope that you read this in awe and inspiration.
Not only do we want to encourage taking up space, but loudly and boldly too. West Africa is a Marathon continued…
In collaboration with NATIVE Mag we present to you a list of trailblazers, culture makers and
and the next generation of industry shakers. Our global take on the continent spotlighting
some of West Africa’s most promising individuals.
We see you.
Foreword – Shannie Mears
Creator of BLACKLIST
Pith Africa founded in 2021 by Adedayo Laketu, Cosmas Ojemen and Nnaemeka Anazodo, began with a goal: to create a brand that resonates with the vibrant spirit of African youth, celebrating creativity and innovation through fashion, narratives and curated experiences that highlight a new age. Founded in Lagos, Nigeria, Pith Africa was born from a desire to reshape global perceptions of African fashion by creating a brand that tells authentic African stories through bold, expressive designs. From the outset, our mission has been clear: to build a brand that doesn’t just create fashion but fosters a cultural dialogue that resonates locally and globally.
At the heart of Pith Africa’s identity is a deep connection to our community. Our brand draws inspiration from the vibrant streets of Lagos—the energy, the pace, the culture. Each collection captures the essence of our home. We see fashion as more than clothing; it’s a canvas for storytelling, a medium to amplify the voices, dreams, and experiences of a new age of Africans.
Sustainability is one of the core pillar of our brand. We are committed to creating fashion that not only looks good but does good. Upcycling plays a pivotal role in our design process, with a particular focus on repurposing discarded materials like denim to craft unique, eco-conscious pieces. Our designs often feature deconstruction, patchwork, and intricate detailing like embroidery and dyeing techniques, which reflect both our craftsmanship and our dedication to environmental responsibility. By embracing these innovative methods, we not only reduce waste but also push the boundaries of what’s possible in sustainable fashion.
Collaboration is another essential element of Pith Africa’s ethos. We work closely with local artisans and
craftspeople, incorporating traditional techniques and craftsmanship into our streetwear collections. This
collaboration allows us to create designs that merge the modern and the traditional, reflecting both the soul of Lagos and the evolving global fashion landscape. By supporting and working alongside these artisans, we not only preserve age-old crafts but also contribute to the economic development of local communities.
Each collection is a celebration of diversity, innovation, and community, encapsulating the combined dreams of us all while challenging conventional narratives of African fashion and creativity. Our aim is to position African streetwear/fashion on the global stage, proving that our designs can compete with—and redefine—the standards of global fashion.
As we continue to grow, our commitment to fostering a sense of belonging and collaboration remains
unwavering. Pith Africa is not just a brand; it’s a platform for celebrating African excellence, creativity, and resilience.
Layi Wasabi, whose real name is Isaac Ayomide Olayiwola, is a Nigerian comedian, actor, content creator, and lawyer who is best known for his unique style of comedy, often portraying a comical lawyer in his skits. Layi knew that comedy would be his vehicle to connect with audiences and share his unique perspective on life.
Armed with a smartphone and a creative spark, Layi ventured into the world of skit-making, using social media as his stage and a canvas for his imaginative sketches.His infectious energy and relatable characters quickly caught the attention of viewers, propelling him into the spotlight of Nigeria’s vibrant comedy scene. His signature style—lively expressions, clever dialogues, and a knack for memorable quips—resonates with fans across generations, turning his social media platforms into a hub for laughter and joy.
Layi Wasabi is more than just a comedian; he’s a storyteller at heart, weaving narratives that reflect the complexities of life in Nigeria. Whether tackling societal issues or simply celebrating the quirks of daily living, he approaches each skit with authenticity and a keen sense of observation. As he continues to push boundaries and explore new creative avenues, Layi remains committed to his roots, reminding us all that laughter is not just entertainment—it’s a powerful tool for connection and understanding. With his sights set on even greater heights, the world truly is his oyster, and Layi is just getting started
Born in 1996, Ayanfe Olarinde is redefining contemporary Nigerian art, carving out a space for
herself in a scene she has thoroughly transformed with her layered, evocative creations. Known
for her intricate scribbling technique and bold exploration of Nigeria’s social realities, Olarinde’s
work has not only shaped the visual identity of a generation of artists but also elevated the
conversation around everyday Nigerian life.
Self-taught and driven by a fierce commitment to documenting cultural truths, Olarinde blends
mixed media, including ink, acrylics, and found objects, to construct textured pieces that speak
to self-image, mental health, and identity formation. Her work often doubles as a critique of
contemporary society, using imperfections and layered images to question the constructs of
beauty, acceptance, and collective memory. With influences ranging from her own experiences
to Nigeria’s rapidly shifting socio-political landscape, she brings a fresh voice that resonates
deeply with young Nigerians and global audiences alike. Since her graduation with a BSc in
Microbiology from the University of Lagos in 2018, Olarinde’s journey has led her to explore
photography as a vehicle for examining her subjects’ psychology, using art to reveal the human
conditions behind her imagery.
Olarinde’s accolades speak to her growing influence. She’s exhibited at landmark galleries like
SMO Contemporary Arts and Rele Gallery, won the First Bank Magic 125 Creative Contest in
2019, and stood as the only Nigerian recognized at the AWIEF Prize for Creativity Award in
South Africa in 2020. Her celebrated series “Dem Bobo,” a visually rich commentary on the
ironies of urban life, has been featured by CNN, Vogue, and RADR Africa, reinforcing her
reputation as one of Nigeria’s most gifted contemporary artists. Last year, Olarinde made waves
as the artist behind the cover art for Asake’s celebrated Work of Art album, and she founded the
fashion-forward streetwear brand, WWYD. Currently a mentee at The Nlele Institute and director
of Unearthical, where she delves into fine art and fashion photography, Olarinde continues to
stretch the boundaries of her medium, solidifying her place as one of the most compelling
voices in Nigerian art today.
Tunde Onakoya is a dreamer, social reformer, and Nigerian National Chess master. In 2018, he
founded Chess in Slums Africa, a non-profit organization that uses the game of chess as a
framework to give children in impoverished communities access to education, technology, and
mentorship.
The impact of this initiative has reached far beyond the borders of Nigeria, with stories of
transformation featured on global media platforms like BBC, Al-Jazeera, and Deutsche Welle.
Over 10,000 children’s lives have been touched, with 500 receiving fully funded scholarships to
local and international institutions.
But Tunde’s work doesn’t stop there. He’s a symbol of hope and possibilities, reminding us all
that greatness knows no bounds. His mantra, “it is possible to do great things from a small
place,” echoes in the hearts of those he inspires. Born and raised in the slums of Ikorodu, Lagos,
Tunde knows firsthand the struggles these children face. He draws from his own life experiences
to spark kindness and inspiration in young people around the globe.
Tunde Onakoya, known for his passion for storytelling, public speaking, and advocating for
untapped potential, has shared his ideas on various stages, including multiple TEDx talks, the
Oxford Africa Conference in England, and more recently, the prestigious DLD Conference held
in Germany. In 2023, he was listed as one of 100 Most Impactful Africans by Ranks Africa.
Beyond the stage, Tunde Onakoya actively engages in games of chess with fellow thought
leaders, fostering connections that have the potential to amplify the impact of Chess in Slums
Africa globally. His ability to articulate the mission and vision of his organization constantly
garners attention and admiration, reinforcing the organization’s commitment to making chess
an agent of change.
Tunde’s efforts have earned him numerous accolades, including The Future Awards Africa Prize
for Community Action in 2021, the Business Insider Award for Social Entrepreneur of the Year
in 2022, the JCI Ten Outstanding Young Persons of Nigeria Award for Contribution to Children,
World Peace, and/or Human Rights in 2022, the Trendupp Award for Force of Social Good in
2022, Leadership newspaper Humanitarian of the year and the Royal African Award in 2022.
Tunde Onakoya continues to be a beacon of inspiration, not just within the realm of chess but in
the broader context of using strategic thinking to shape a better world for all.
Chinasa Anukam is an award-winning writer, actor, stand-up comic, & digital content creator.
Her first degree is in Law from the University of Bristol, UK.
She has subsequently studied acting and improv comedy in the U.K & U.S. She has performed on global stages in cities ranging from New York and London to Abuja & Lagos.
She currently produces, directs and hosts the hit Youtube show, “Is this Seat Taken” which has
been widely received and viewed in 120 countries with combined views of 8.5 million across 4
seasons. Additionally, ITST is currently airing on television in 42 countries via the Trace Africa
TV network.
Outside of work, Chinasa is passionate about travel, dancing, pounded yam, young Africans,
women’s rights and telling stories. It is one of her deepest hopes that her career is a testimony of possibility.
To young Africans, young Nigerians, Nigerian women & black women, that we can take up
space anywhere as long as we put in the work and BELIEVE.
So help her God.
Bryan Ibeh (He/they) is a 22-year-old Nigerian-born and Lagos-based filmmaker and
multidisciplinary creative working mainly as a director, photographer, producer, and editor.
His artistic journey began at an early age, nurtured by his parent, a musician, who instilled
an appreciation for art and creativity. Growing up, Bryan gained early exposure to the entertainment industry through a serendipitous encounter in a toy store, where he met his first agent. This chance meeting led to starring roles in several commercials as a child, sparking a deep love for performance and
visual storytelling.
Bryan’s fascination with music and storytelling soon led him to watch music videos religiously as a child. Hours spent watching iconic videos sparked an obsessive curiosity about the fusion of sound and image. He became captivated by the emotional resonance of music videos, analyzing how every frame, color palette, and narrative thread wove together to evoke powerful emotions.
Currently in his final year at the University of Lagos, pursuing a Bachelor’s degree in Mass Communication, Bryan has established himself as a talented filmmaker, photographer, producer, and creative director. His career as a creative began in 2018, experimenting with alternative-style short films, music videos, and images that showcased his unique visual perspective. Bryan’s work is entrenched in the realm of experimental and alternative film, where he explores the intersection of psychedelia, spirituality, identity, social justice, beauty, emotions, and human complexity. His cinematic perspective is characterized by surreal, dreamlike visuals, echoing the vivid daydreams of his childhood.
Through self-directed training and consistent practice, Bryan honed his skills in videography, photography, video editing, and sound design. Using social media as a tool to share his work, his online presence garnered attention and recognition, propelling him into the professional art and media space in Lagos.
Notably, Bryan has built his self-propelled production company and brand, “A Film by Bryan,” a platform that showcases his innovative storytelling and visual artistry. This venture demonstrates his commitment to taking up space as a filmmaker , pushing boundaries and challenging norms in the Nigerian film industry. Aside from his personal creative projects, Bryan’s portfolio includes notable collaborations with Lady Donli, Solis4evr, 808vic, Fave, Bloody Civilian, and others, as well as production credits for Adidas, MAC Cosmetics, DAZED, and SHOWstudio. In 2023, Bryan worked as creative director for Wintar Studios and co-directed experimental fashion films for Lagos-based brand “Shako.” Bryan’s work has been spotlighted by “The Blacker The Berry” zine as one of Nigeria’s standout creatives. He exhibited his experimental films at EXPO Lagos in 2021 and co-directed the experimental short fashion film “We Are Looking For Ourselves In Each Other,” which premiered exclusively on Nataal Media in 2022.
His latest film, “Nowhere is Safe To Be,” a music film for contemporary artist Yinminu, tackles themes of trauma, bullying, and resilience, reflecting Bryan’s commitment to exploring complex social issues through innovative storytelling. Bryan’s artistic vision is deeply inspired by his identity, personal experiences, spiritual journey, culture, friends, nostalgia, the idea of new realities, community, phases of life, and the complexities of the human mind and experience. He seeks to carve out his own visual language and auteuristic perspective, creating immersive experiences that invite others to escape into the fantastical worlds he’s always envisioned.
Ultimately, Bryan seeks to inspire younger artists, particularly those marginalized by their age, sexuality, gender, ethnicity, class, or geographical location, to bet on themselves and their unique creative perspectives. By pushing boundaries, challenging norms, leaning on and giving back to their communities, and embracing their individuality as their most powerful tool, Bryan believes artists can create lasting impacts.Through his own work, he hopes to contribute to the African art and cinema landscape as a whole, but also to the emergence of a new era in Nigerian film and music videos, one that
showcases experimental, alternative, and innovative storytelling, empowering others to do
the same.
Elsie Ahachi, also known as “Elsie not Elise,” is a dedicated music enthusiast who’s turned her
love for music and storytelling into a full-time passion. Starting out in 2022 with TikTok videos
diving into the music she enjoyed, Elsie quickly built a following of people who resonate with her
eye for talent and knack for finding artists who deserve more shine. Now, through her engaging
content and platform, Elsie spotlights emerging voices, creating a space where artists can share
their work and stories without the usual industry pressures.
What began as sharing the music she loves has evolved into a multifaceted approach that includes artist interviews, documentaries, and storytelling that dives deeper into the creative processes of musicians. She’s also built a thriving community of music lovers across social media, connecting fans and artists over a shared passion for good music. “My goal with my platform is to create a space for artists and creatives to build community, share their stories, and talk about the amazing work they put out into the world on their own terms. The external pressure is already crazy enough—I want them to feel safe.”
Asherkine’s rise from a grassroots content creator to one of Nigeria’s most beloved figures in entertainment is a tale of vision, hustle, and an unmistakable knack for turning ordinary moments into captivating, unforgettable experiences. Originally finding his footing behind the camera, Asherkine first gained widespread attention when he directed the visuals for Asake’s breakout anthem, “Omo Ope”. But while “Omo Ope” thrust him into the spotlight, Asherkine quickly evolved beyond the role of a director, transforming himself into a one-man powerhouse of generosity and social impact.
In the years following his viral success, Asherkine has become something of a phenomenon, often compared to the American YouTube star, Mr Beast, for his seemingly boundless generosity. Like his Western counterpart, Asherkine found his calling in the art of the unexpected — except instead of epic challenges or cash prizes, he’s shown a penchant for surprising everyday Nigerians with acts of kindness. Whether it’s handing out cash to struggling market vendors or supplying students with essentials, Asherkine has redefined what it means to be a creator in Nigeria. His giveaways are not just about social media virality; they’re rooted in a deep-seated belief in uplifting his fellow citizens, bridging the gap between social media stardom and genuine community outreach.
What makes Asherkine so compelling, however, isn’t simply his generosity but the way he’s woven these acts of kindness into his identity as a cultural figure. He’s as much a social activist as he is an entertainer, a status that resonates powerfully in a country where the economic divide can feel especially stark. Every new giveaway or surprise donation feels like a small victory for those who get caught in his lens, and his infectious positivity and humility make each act resonate even deeper. Asherkine’s journey is a reminder of the evolving power of Nigeria’s creative scene — not just to entertain, but to impact lives directly, leaving an indelible mark on the communities that shaped him.
Feyikemi Akin-Bankole is a Business Management graduate from the University of Warwick and the co host of F&S Uncensored, a leading Nigerian podcast that has transformed music discourse in the country. With over 200 episodes, F&S Uncensored has become an essential voice in Afrobeats, driving conversations that shape and amplify Nigerian and African pop culture. A lifelong music enthusiast, Feyikemi has always been drawn to the Nigerian entertainment scene, particularly the vibrant Afrobeats landscape.
Upon returning to Lagos in 2019, Feyikemi began her career as an A&R at Aristokrat Records, later becoming Head of Music at Bounce Networks. She now brings her expertise to Spotify Sub-Saharan Africa as a PR & Communications Executive. In her role, she leads the VIP program for SSA and acts as a central liaison between Spotify and its creative agency, skillfully managing talent relations and campaign strategies.
Feyikemi’s dedication to fostering talent in Africa’s music ecosystem makes her a crucial player in elevating African pop culture on the global stage. With her forward-looking vision and impact-driven approach, she is committed to empowering the next generation of artists and creators, championing African music and culture far beyond its borders.
At just 24, Caleb Jemedafe, known across Lagos as the “Party Boy of Lagos,” is transforming Africa’s creative scene with a vision that reaches far beyond parties. Starting from his university dorm room, Jemedafe has spent years championing young African talent, guiding emerging artists to global recognition and multi-million-dollar deals. His journey began with a knack for spotting potential, fueled by a Mechanical Engineering background from Landmark University that offered him dynamic knowledge to navigate the business landscape.
At 18, he launched “Let’s Relate,” a groundbreaking festival that blended music and sports, drawing over 20,000 young Africans and capturing the attention of top brands like Hennessy, Ballantine’s, Coca-Cola, and TRACE and attracting performers like Rema. This early success led him to found KVLT, a multifaceted creative cloud and talent accelerator that has fueled the rise of talents such as Victony, Llona, Abstraktt, and DJ Six7even. KVLT isn’t just a company—it’s a thriving community of creative enthusiasts who together represent a new wave in African entertainment.
But his influence doesn’t stop there. Through his flagship event series, Even in the Day, Jemedafe is at the forefront of the reimagination of Africa’s party culture, producing 23 high-energy events across West and South Africa and attracting over 50,000 attendees. Featuring internationally renowned DJs like Tyler ICU and DJ Spinall, the series has become a platform for showcasing Africa’s best DJ talent, creating unforgettable experiences for thousands across various nationalities. Driven by a mission to build a global Afro-creative community, Jemedafe is not just rewriting Africa’s entertainment narrative—he’s building an inclusive, opportunity-filled world where young African creatives can thrive. His journey is a testament to vision, resilience, and the power of community.
Aniko is a trailblazing DJ and Founder of Group Therapy, an electronic music platform dedicated to spotlighting africa’s renowned for her dynamic and innovative sets that captivate audiences. As the lead DJ at Group Therapy, she has established herself as a prominent figure in Nigeria’s dance music scene, consistently pushing the boundaries of electronic music with her unique style and electrifying presence.
Aniko’s music is an eclectic blend of afro house, deep house, techno, and progressive beats, characterized by intricate layering and seamless transitions. Her ability to read the crowd and deliver unforgettable experiences has made her a sought-after DJ at major events. Aniko’s sets are a journey through sound, marked by high energy, unexpected twists, and a deep connection with her audience.
On stage, Aniko is a powerhouse of energy and charisma. Her commanding presence and infectious enthusiasm create an electrifying atmosphere that resonates with fans long after the music stops. Aniko’s performances are not just about the music; they are immersive experiences that engage all the senses, leaving a lasting impact on those who witness them.
Aniko has graced numerous prestigious stages across Africa, including HOR Berlin, Boiler Room Sweat It Out, Element House, Homecoming Festival, Underground Kampala, Madcity Amsterdam and many more. Each performance showcases her versatility and deep understanding of electronic music, earning her accolades and a dedicated following.
As the lead DJ at Group Therapy, Aniko plays a pivotal role in shaping the collective’s identity and sound. Group Therapy is more than just an event; it’s a movement that brings together electronic music enthusiasts for nights of pure euphoria and connection. Celebrating its one-year anniversary in August, Group Therapy has quickly become a staple in Lagos’s nightlife, known for its high-energy parties and top-tier DJ lineups.
Aniko’s influence extends far beyond Nigeria, making waves across Africa with performances that are consistently hailed as some of the best in the space. Her ability to innovate and inspire has positioned her as a leader in the EDM community. Aniko’s contributions continue to shape the industry, inspiring both peers and fans alike with her dedication, talent, and passion for electronic music.
With a bright future ahead, Aniko remains committed to pushing the boundaries of her craft. She continues to explore new sounds, collaborate with other artists, and bring her unique vision to stages around the world. Aniko’s journey is one of relentless passion and innovation, and her story is far from over.
In summary, Aniko is not just a DJ; she is a visionary artist whose work transcends the ordinary, creating unforgettable experiences that resonate with audiences globally. Her journey in the electronic music world is a testament to her talent, hard work, and unwavering dedication to her craft.
Abiodun Oladokun is a multifaceted individual, excelling as a crypto research analyst, lawyer, and DJ. He is the founder of ILÉ IJÓ, a monthly house music rave that operates under the brand name MELT. He has gained recognition in the vibrant Lagos and Ibadan rave scene. In just a short span, he has performed at top-tier raves and cultivated a loyal following for ILÉ IJÓ, with returning attendance growing from a few hundred to over a thousand.
Abiodun is not just a talented DJ but also a catalyst for change. With initiatives like ILÉ IJÓ’s ByUSB program, he provides a launchpad for emerging DJs and cultivates a thriving multi-state rave culture that captivates music lovers in Lagos and Ibadan.
Beyond the local scene, Abiodun is a virtual resident DJ at Oroko Radio, a prominent Ghanaian music community platform. He also holds residencies at Redlightfashionroom, an elite community of EDM and House Music enthusiasts in Ibadan, and WeTalkSound, a leading 360 creative company in Nigeria.
Orry Shenjobi (b. 1997) is a British-Nigerian multidisciplinary artist and Creative Director of Studio ORRY, based in London. Her work crosses boundaries, merging techniques and materials to create immersive art that delves into identity, culture, and social narratives. Shenjobi’s dedication to sustainability plays a central role in her practice, with her studio maintaining a zero-waste policy and a strong commitment to upcycling, reflecting her belief in the transformative power of art as a vehicle for social change.
In 2024, Shenjobi showcased her solo exhibition A Wà ńbè: A Celebration of Community and Culture at the Venice Biennale, as part of the “Foreigners Everywhere” series curated by Usen Esiet at the European Cultural Centre in Venice, Italy. This milestone affirmed her position as an artist focused on exploring the importance of community and cultural identity. Shenjobi holds a degree in Product Design from the University of Leeds and an MA in Social Innovation and Sustainable Futures from UAL, blending creative practice with a deep sense of social responsibility. Her mixed media paintings and product design expertise form the foundation of her practice, while her personal background – born in London and raised in Lagos – brings a vibrant duality to her work. This cultural interplay heightens her sensitivity
to diverse social experiences, which she translates into her art. Her practice is versatile, spanning paintings, tapestries, and more, all rooted in exploring community and its essential role in society. By portraying everyday life and often-overlooked contemporary experiences, Shenjobi amplifies the voices within these narratives, ensuring they resonate within broader cultural conversations. Shenjobi’s process combines photography with other media, resulting in characters and scenes that are both vibrant and grounded in realism. Her intricate layering and textured surfaces reveal the complexity of human experience, exploring themes of vulnerability and resilience.
In addition to her own work, Shenjobi is committed to artist development through her program, the Laho Initiative, which supports emerging artists in realizing their potential. Her dedication to fostering artistic growth, coupled with her unique perspective on identity and sustainability, positions Orry Shenjobi as a transformative figure in contemporary art, where she continues to innovate at the intersection of art, culture, and environmental consciousness.
Tolu Oye is a visionary entrepreneur and creative force with a passion for celebrating Nigerian culture and heritage. She founded Meji Meji, a fashion brand inspired by a love for community and culture during the pandemic. Over the years, she has established Meji Meji as a platform to connect people through fashion, art, and storytelling. Known for innovative designs that blend nostalgia with modern aesthetics, Tolu has created collections like the Midnight Snack Collection, paying homage to Nigerian sweets and snacks, and “Sisi Ologe,” which reimagines classic hairstyles in extravagant, expressive ways to honour hair as an essential to our identity. Meji Meji has become a beloved brand for its authenticity as Tolu’s vision and creativity never fails to invoke memories while committing to the preservation of the Nigerian identity across all her projects.
Ekow Barnes is a distinguished fashion writer, producer and creative strategist, with an impressive portfolio of clients across the continent and beyond. He specializes in fashion writing, creative production, and consultancy with several commissions in Ghana and England. Ekow has worked with brands such as Puma, New Balance, Mercedes-Benz, Emirates, Burberry, Spotify, Qatar Airways, Adidas, WSGN, Vogue, i-D , Ebony, GQ, Guardian and more. Ekow holds a degree in Mass Communication from BlueCrest University (Public Relations Major) in Accra, Ghana.
Ekow is the Co-Founder and serves as Chief Creative Officer of Will and Barnes Group; a creative production and talent management agency based in Accra, supporting creatives and sharing inspirational, thought-provoking narrative and audio-visual stories across the globe. Ekow is passionate about promoting emerging talents and showcasing their works to the world. He contributes to Vogue Italia, Guardian, and GQ South Africa as a writer on sustainable fashion stories with 30+ bylines in notable publications including (but not limited to) Glamour, Ebony, Essence, CNN.
With his Branding & Public Relations background, Ekow has managed brands relationships with key buyers and press, resulting in significant brand growth. Ekow’s expertise in event coordination is impressive with experience managing creative projects with the International Finance Corporation and Tony Blair Institute, Ghana. His experience in the creative industry is extensive, with a strong passion for authentic storytelling.
