JD Unveils ‘Family’: A Christmas Campaign That Redefines the Festive Spirit

Christmas is around the corner, and JD is back with a campaign that feels as real as it does festive. Known for shaping youth culture, the leading sportswear retailer is putting connection at the heart of its 2024 Christmas campaign, ‘Family’.

This year, JD celebrates the modern family in all its forms. Whether it’s the family you’re born into or the one you choose along the way, ‘Family’ is a vibrant reminder of the bonds that lift us up and keep us going – during the festive season and beyond.

In a fresh twist, the campaign isn’t just about the big names; it’s about everyday moments too. JD invited some of the UK’s most iconic talents to share glimpses of their personal connections. Central Cee is joined by his lifelong friends, while Maya Jama stars alongside her brothers, Che and Omar, in a classic sibling squabble for the front seat of their mum’s car. Paddy the Baddy enjoys a festive Chinese meal with his wife and twin daughters, and Trent Alexander-Arnold shares a sweet moment with his niece and brother. Meanwhile, Beta Squad shows us that family can also mean your tightest crew – complete with headlocks, jokes, and kickabouts.

The campaign doesn’t stop with its star-studded cast. It also spotlights everyday connections: friends fishing at dawn, late-night workmates who’ve become family, and pals prepping for a rave. Every moment is wrapped in the warmth of Jamie XX’s track “Wanna”, making it impossible not to feel the togetherness.

JD’s ‘Family’ campaign strips away the clichés of Christmas, offering a raw and heartfelt perspective on what matters most. It’s a celebration of authenticity, diversity, and the connections that make us who we are.

JD is bringing the magic to shopping centers across the UK with ‘JD House’ photobooths. Snap a festive pic with your loved ones, and you could win a £1,000 gift card to treat yourself this season.

JD House Tour Dates:

• Westfield Stratford: 16–17 Nov
• Bluewater: 23–24 Nov
• Metrocentre: 30 Nov–1 Dec
• Glasgow Braehead: 7–8 Dec
• Dublin Dundrum: 14–15 Dec
• Manchester Arndale: 21–22 Dec

With ‘Family’, JD reminds us that the season isn’t about decorations or traditions – it’s about the people who matter most.

Catch the campaign now on JD’s platforms and in stores nationwide.

Written By Tanz Jeyacheya​​​​