Bringing people around the world together in the name of sport, brands have routinely tapped players like Russell Westbrook, PJ Tucker or LeBron James, who are known for their off-the-court style in their campaigns. The success of these campaigns have been a key driver in the NBA’s move into the luxury market. As players are…
There’s not much on beauty TikTok that can surprise us anymore. From bizarre eyebrow trends to unbelievable transformations, viewers scream sorcery, positively and negatively, in disbelief at the insane talent creators showcase. Makeup has often been labelled as sorcery, but one trend has put a different spin on the label. People are now placing four…
In all stores, online or high street, fast-fashion or second-hand, you pay more for higher quality items, known brand names, or pieces that are in right now. This isn’t the case with kilo sales and fill a bag events. In fact, you might actually pay less for premium quality materials, such as silk, because it…
It’s true that the ingredients you find in your kitchen can be similar to the sort of ingredients you find in skincare products. The difference is those ingredients are formulated with other elements that complement and work alongside one another. For one, store-bought skincare products are formulated with preservatives. You’ve probably heard the word in…
The fashion industry wants us to be as naked as is socially acceptable whenever we leave the house. Walking through high street stores, price tags boasting triple figures are stapled to clothing made of such little fabric the cost is near unjustifiable. Showing off a wardrobe full of trendy items often means showing off a…
We often view fashion as a form of art. The famous Andy Warhol once said, ‘fashion is more art than art is.’ Revolving around the same sphere, the worlds of fashion and art are forever intrinsically linked. From Raf Simons and Sterling Ruby, Virgil Abloh and Takashi Murakami, to Saint Laurent and Vincent Van Gogh…
‘That Girl’ is about to be dethroned by her antithesis, the ‘post-wellness party girl’. The post-wellness party girl loves sleek, black clothing, luxurious nightlife, cocktail-ridden parties, decadent food and, most importantly, low maintenance beauty. Her lifestyle is promoted on TikTok using the hashtag’ night luxe’, where a myriad of videos share photo slideshows of extravagant…
Whether they delight or disgust you, feet are forever at the forefront of our consciousness. While feet are a practical factor in getting us from place to place, the aesthetic factor they hold can be a cause of embarrassment, stress, or, for some, financial gain.
The global fashion industry, like many other industries, is undergoing a transformation. With economic uncertainties, shifting consumer challenges, and a market bogged down by inflation and a cost of living crisis, global brands are now sourcing new and viable markets where they can find fertile ground.
While the noughties captures the attention of the world’s trendiest inhabitants in an inescapable chokehold, the seventies have been sneaking into every element of our wardrobes without us even realising. Platforms, flares, cottagecore, and psychedelic prints are just some of the seventies staples we’ve seen take the world by storm, but none dominate the lives…