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The Future is TRENDSLDN [@TrendsLdn]
Streetwear fashion has always been a huge part of the ‘urban community’ and elements of it is often recycled into high fashion houses without much thought nor credit of the originators mirziamov.ru.
Nappy Head Club (@nappyhead_club): The brand celebrating natural hair through fashion
Started by two sisters with 4C hair, Nappy Head Club may appear to be your everyday clothing brand but their garments are part of a bigger movement towards the acceptance of natural
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Ten Things to do in New York: GUAP Recommendations by [@ajibolajosiah]
New York is one of my favourite cities in the world – the hustle and bustle, the energy and the architecture really do it for me and are traits shared by some
![Introducing the High Spirit Bag [@highspiritbag]: a theft-proof backpack perfect for travelling and fashionable enough for #NYFW](https://guap.co/wp-content/uploads/2019/09/IMG_8728.jpg)
Introducing the High Spirit Bag [@highspiritbag]: a theft-proof backpack perfect for travelling and fashionable enough for #NYFW
Preparing for any holiday can be stressful, particularly when one is busy in the days leading up to the trip or when things may not be sticking to script. This was the
GRWM: The Docuseries forcing you to get real about style by Ronita Awoonor-Gordon (@ronitatemitayo_)
Looking at marketing for the fashion and beauty industries, you can be forgiven for thinking that it is all smiles and happiness. Adverts show smiling women flicking their hair, putting on mascara
LFW19: Simon Mo on the Inspiration Behind his SS20 Collection
Fashion Scout, the largest independent showcase for upcoming fashion talent brought their carefully curated selection of emerging fashion pioneers to London Fashion Week 2019. One of the featured designers was Taiwan-born Simon
FASHUN POLITIKS: Why don’t models ever smile?
We are halfway through fashion week season and like previous seasons (and most likely, seasons to come), the models won’t be smiling. Fashion models are notoriously known for their stoosh facial expressions,
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Stand out designers from LFW SS20 that should be on your radar! Ft [@colinhorgan], [@dbberdan] and much more
London Fashion Week has been a supportive platform for up-coming designers to showcase their work and this season was no different. With the help of organisations like Fashion Scout and On|Off, emerging
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5 emerging menswear brands to watch ft. [@trendsldn] [@yohkaen] and more
It’s hard to stay on top of emerging designers to pay attention to, so we’ve got you covered here at GUAP. Despite not having the reach of fashion houses these brands produce
The Founders Of New Clothing Brand VSMINE Share Their Journey
The new upcoming clothing brand VSMINE started as a conversation in 2016. Fast-forward three years founders Ben Adofo and Victor Egunlae share their journey with us in an exclusive interview. What motivated
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KAAN AMJAD [@kaanamjad]: The London based fashion brand championing sustainability
KAAN AMJAD, is the brand pioneering sustainability in the world of streetwear. In such crucial times where fashion is one of the biggest contributors to environmental issues, the London based brand provides
Mikai, Ramario & Fatima show us how they #SPORTTHEUNEXPECTED
Cardi B is the queen of sporting the unexpected: unapologetic, you never know what she might do next. I’ll bet you didn’t expect her nails would grow so long she could tie