Category: New Collections
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Unless you’ve been living under a rock these past few days, you’ve definitely seen MSCHF’s big, red Astro Boy inspired boots. The boots went immediately viral after being seen on the likes of Drake’s muse, Suki, and basketball player, Shai Gilgeous Alexander – a smart marketing move on the part of the Brooklyn based art…
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![Women Rule The World (and the Streetwear Scene) [@leng1s0nly]](https://guap.co/wp-content/uploads/2023/02/8301F8DB-D6A0-47D7-8DBC-908896D02FA6-1-1140x850.jpeg)
With recent collobarations between streetwear labels and sportswear giants, conversations were ignited about whether women in the industry would be granted these same opportunities. From influencers to designers, there are many women making waves in the streetwear industry – but are they receiving the same recognition that men do? We caught up with Venus, owner…
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As there’s currently a (much needed) break in the fashion month calendar, let’s take a look back at Paris Menswear week. With 79 shows, presentations and fashion films on the official calendar across 6 days; Paris Menswear came and went like a fashion storm. We were swirled and twirled in a flurried frenzy of structured…
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Notting Hill born and raised Reece Yeboah is back on the fashion scene and this time with a collaborative project. His namesake brand YEBOAH has partnered with the home of timeless pieces; COS, to create a collection called Metamorphosis. This isn’t a pair that you’d immediately imagine together but pairing COS’ dedication to craftsmanship and…
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Flaneur means ‘an idle stroller who is in their element as one of the crowd. A passionate observer who is at the centre of his world and yet remains inconspicuous’. The contemporary menswear brand was founded in 2019 by Creative Director Regi Schalks and Managing Director Kayo van Zoest. In order to stand out in…
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It’s that time of year where we clear out our wardrobes, and begin to try and explore new brands in hopes of emulating our Pinterest boards and favourite influencers. Here’s a list of the 5 brands that we think every ‘IT Girl’ needs in their wardrobe! Ai Mei Li What began as a hobby at…
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Social media, along with the fact that there are now more fashion brands than ever before, means that the pursuit of “going viral” has plagued many fashion houses. Rather than focusing on craftsmanship and innovation, many just want to be seen, leading to a lot of empty noise. On Monday, Schiaparelli creative director Daniel Roseberry…
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![INSIDE THE MIND OF SPENCER BADU [@SPENCERBADU____] : PARIS FASHION WEEK 2023](https://guap.co/wp-content/uploads/2023/01/spencer-badu-header-1140x850.jpg)
Spencer Badu is a 29 year old fashion designer whose main objective does not align with the conformity of modern day fashion ideologies. By utilising his socialist stance and combining it with his love for contemporary streetwear, the new collection portrays his own interpretation turning uniform into regalia. Badu continues to balance the practical to…
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The Emporio Armani and the Giorgio Armani man are the same person but at different stages of his life. The core of his being: self-assured, stylish, confident and sexy, stays the same but the life around him has changed as he matures. Armani communicates this in a variety of ways, from the casting of models…
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The Fendi man is calm, elegant and confidently quiet; the perfect complement to the loud and proud Fendi woman. They’re the ideal power couple. At first glance the colour palette of this collection may trick you into yawning. Charcoals, blacks, beiges and muted purples don’t shout in your face. But with closer inspection you see…