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I Heart New York – Tourism Marketing Turned Fashion
The ‘I <3 NY’ logo is everywhere. It fills not only souvenir shops, billboards and murals in New York, but is found on a variety of merchandise all over the world. You’ve
The Women’s Pocket Conspiracy
It’s guaranteed that if you compliment anyone other than a man on their outfit, they will excitedly point out, “it has pockets!!”. When buying from the women’s section, pockets are somewhat of
The 70/30 Wardrobe Rule: You’ll Always Have Something To Wear
Getting dressed is likely the first thing you do each morning. It’s also likely that the first thing you say as you stare at the clothes bursting out your wardrobe is “I
Fashion wasn’t always about gender: a history of men in dresses
In December 2020, Harry Styles appeared on the cover of US Vogue. He was the first male in 127 years to feature on the cover and he did so wearing a dress.
Taking Two Seconds: How To (Appropriately) Appreciate Outfits On The Street
After much social isolation, many of us are gagging for some interaction wherever we can get it. Now we’re back out in the world, we’re appreciating the lives of strangers we would’ve
Fighting Fast Fashion: Where To Buy New
We’re in the era of fast fashion. Clothes are treated as throwaway items, worn for one night out, one instagram picture, before being tossed aside. We’re tricked into buying new items all
How sustainability impacts the charity shop business
2020 saw more second hand shoppers than ever before with 70% of women choosing thrifty shopping compared to just 45% four years prior. Gen-Z is powering the change with 40% of under
A Generation Obsessed: Haul Videos, Flex Culture, And Capitalism
YouTube is crammed with thumbnails of shocked people surrounded by shopping bags. A haul is simply a video in which an influencer shows the large number of purchases they have made within
Do you know what you’ll be wearing in twenty years? We do: the ins And outs of trend recycling
New trends are always emerging – always. It often feels impossible to keep up with what’s popular and what is ‘soo last season’. While we label these ‘new’ trends, they are often