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Thrift and vintage are not the same thing. Here’s why.
With over 4.5 and 13.5 billion (yes, billion!) views on TikTok, respectively, #thrift and #vintage have joined forces to propel the already popular topic of second-hand fashion into the stratosphere. Both ideals have become
5 Tips To Make Your Clothes Last Longer This Year
Congratulations, you made it to 2022! How many of the clothes you purchased in 2021 made it into the new year with you? We all want our clothes to last forever but,
Move Over Emily Cooper, This Is The Real French Girl Fashion
Season two of Emily in Paris was anticipated by many, either because of a love for the show or a love for hating on the dreadful fashion choices of its main character.
Fashionable and Functional: Platforms return to the stomping ground.
Whether your aesthetic skews classic, minimalist, sporty, feminine, or ebbs and flows depending on your mood, there's a platform shoe that can totally work for you. More modern interpretations of the platform
The Christmas Day Dressing Debate: Dress Up Or Dress Down?
Whether you want to simply look elegant while you unwrap what's under the tree, or you’re toying with the idea of leaving the warmth and comfort of your home on the big
How The F*ck Do You ‘Dress Festive’: Debunking The Christmas Party Dress Code
The Christmas party theme is also an opportunity to play up elements like your jewellery and accessories. Accessories are often vastly cheaper than clothes and, if you’re at a complete loss with
History of Levi’s: The Everlasting Uniform of ‘The Cool’
From the 50’s, Levi’s found themselves continually adopted as the de-facto uniform for radical, non-conformist groups; musicians, poets, greasers, hippies. All chose the functionality and ‘dangerous label attached to denim to personify
BRATZ: More Than Gen-Z’s Style Muse
Last month, the Arab Fashion Council kicked off the country’s Fashion Week, hosting their first ever in-person Fashion Icon Awards. Barbie absolutely dominated the event, winning 2021’s Fashion Icon of the Year
Concert fashion and music merchandise: pledging allegiance to music with style
Fans have adopted fashion as a show of appreciation and love towards the artist and their music. These clothes mean something to them. This isn’t an unusual phenomenon within the world of
Dopamine Dressing: Can You Dress Yourself Happy?
What people wear reflects how they feel, or want to feel, and this varies from person to person on a vast scale. But in times of collective tragedy, clothing goes beyond looks,
The Trend Decline: Aligning Our Wardrobes With Our Values
The pandemic has unified society in many senses. For one, it has increased people’s desire to contribute to the greater good. This behavioural change has greatly impacted what consumers are willing to
Dr. Anna Brismar’s concept of circular fashion explained
If we ignore TikTok’s recent obsession with Shein, the internet has seen a rigorous shift to support sustainable, ethical and circular fashion. While many industries have been pushed to work in a