5 Brands Every ‘IT Girl’ Needs In Their Wardrobe

It’s that time of year where we clear out our wardrobes, and begin to try and explore new brands in hopes of emulating our Pinterest boards and favourite influencers.

Here’s a list of the 5 brands that we think every ‘IT Girl’ needs in their wardrobe!

Ai Mei Li

What began as a hobby at the start of lockdown has turned into a very successful business venture for founder Emily Macfie. Emily makes abstract upcycled designs featuring ribbons and braids that can be manipulated and styled in many different ways. When Emily spoke to us in 2020, she jokingly said we should expect ‘world domination’ and honestly she’s not far off! Most recently her pieces were seen on new rap sensation Ice Spice and artists Kali Uchis and Willow Smith are fans of the brand too. 

Sourtai

Sourtai was founded by 27 year old designer Jessica Prasertsri from Worcestershire, UK. Originally from Bangkok, Jessica set out to challenge the toxic modesty culture of South Asia in Sourtai’s designs. This is evident in their pieces, from the daring cutouts to pieces that border on being lingerie, made of lace and adorned with bows. Jessica also emphasises the importance of sustainable fashion, with all pieces being made by local craftsmen and most being made to order, using recycled textiles. 

Tit4Tats 

Each of Tatjana’s designs for Tit4Tats are made to flatter and accentuate the wearers silhouette. Her goal is to make wearers feel empowered in their femininity. Limited releases for each collection means that there is an element of exclusivity to owning a ‘Tit4Tat’ piece. With cosigns from Julie Adenuga, Rachel Chinouriri and Maya Jama, there is no doubt this brand is destined for big things. 

Mina Novski

Yasmina Ossai’s brand Mina Novski was founded in 2020 with the aim of uplifting people of all shapes and sizes. She creates unique and colourful pieces for those who want to make a statement with their clothing. Last year, the brand collaborated with another emerging label Arif Ferdous on the Lovers Maxi, a dress that uses Arif’s iconic ‘Lovers Kiss’ black and burgundy print. 

Akino

After finishing her architecture degree, inspired by the Space Age and retrofuturism, Atiya founded Akino. She was discontent with her wardrobe, and found that whenever she was getting ready to go out she only had one or two tops to choose from, with the rest of her clothes being disposable pieces that she did not want to wear again. Atiya therefore aims to create timeless tops that are a perfect balance between statement and everyday.

Check out more from GUAP’s fashion section here.