KAAN AMJAD [@kaanamjad]: The London based fashion brand championing sustainability

Fashion

BY shenell

September 9, 2019

KAAN AMJAD, is the brand pioneering sustainability in the world of streetwear. In such crucial times where fashion is one of the biggest contributors to environmental issues, the London based brand provides a solution on how to stay sleek and stylish without making an impact on our planet.

KAAN AMJAD MOCCA LOUNGE HOODIE & LOUNGE PANTS (A/W 19)

80% of the fabrics used in their AW19 collection were created at 100% green-powered factories or studios. They consistently place sustainability at the forefront of each stage of the garment making process. On average each “Recycled Trench” contains 72 recycled plastic bottles and each t-shirt is made from 100% organic, fair-trade cotton. Everything from the labels down to the packaging is made from re-purposed materials.

KAAN AMJAD, are a breath of fresh air and prove that taking sustainable measures does not have to burden on one’s brand.

KAAN AMJAD WHITE “SUSTAINABILITY IS NOT A TREND” T-SHIRT & OCEAN VELOUR TROUSER (A/W 19)

From organic t-shirts to “leather” jackets made from recycled plastic bottles, everything is produced with their ethos – “Protecting the environment, protecting our people and pushing our overall message of LOVE” in mind. Their effortlessly cool pieces ensure them a promising future.