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INTRODUCING THE ORIGINALS CREATOR NETWORK (SOUTH) CLASS OF 2025
The next wave of creative talent shaping the scene from the ground up.
The adidas UK x GUAP Originals Creator Network is back with another cohort of 20 amazing young individuals who are expected to do amazing things in this upcoming year! Supported over the next 7 months with bi-weekly workshops, access to industry mentors, and a chance to create a final piece of work, we can’t wait to see what this year’s Originals produce!
Without further ado, please meet your new OCN.
Hi, I’m Hammad and I’m a Youtube Animator, making fan animations and original works.
Hi, my name is Jadel, 22 and the creator of RinumiUK, a brand that blends my love for sewing, pop culture and content creation. I’ve always been a creative at heart! After years in the performing arts. Dancing, singing, and acting on stage, I found myself becoming more interested in what happens behind the scenes, from TV production to the world of social media. That curiosity led me to start RinumiUK, where I bring my ideas to life through handmade designs and digital storytelling. I created an opportunity to share my creative process and build a space for community. I know there’s so much more to learn. The industry is evolving fast, and I can’t wait to be part of it in my own way.
Hi, my name is Kia Claire and I’m a visionary artist and director creating striking visuals that challenge the ordinary.
I specialize in short films, visual effects, illustration and animation, blending creativity with technical precision to bring innovative ideas to life. I run a successful visual arts business, KC9Design, where I’ve collaborated with over 100 artists and brands to produce album artwork, promotional visuals and branded media that connect with diverse audiences. My work has earned several awards, including Best Short Film and Best Visual Effects at the Milan Gold Awards and London Movie Awards, reflecting my unique vision and passion for creative storytelling.
I am a designer, copywriter, and researcher born and raised in South London but of Jamaican and Mauritian heritage. My work oscillates between digital and print, experimenting with writing, design, and curation, often culminating in editorial projects. I have a degree in history specialising in art and material culture and I am particularly interested in work that decolonises history and design, whilst highlighting sustainability.
Ling Yu is a filmmaker and creative based in London.
I’m a visual artist with a love for music, art, and storytelling. My work brings light to how sound and emotion can be seen – blending motion and colour to create visuals that feel alive. My style is futuristic while also being inspired by past creative movements. So far in my journey I’ve designed for Pinterest, produced artwork for Peckham Levels, showcased art through visual sets, album covers, and music visualisers that reflect what I imagine sound looks like. I’m always experimenting and exploring how visual art and music come together.
Hi, My name is Lovell.
I am a Freelance Photographer based in London, Originally from Birmingham of Jamaican-British heritage and I am proud to be a part of this year’s Guap x adidas OCN Cohort.
I have a passion for documenting excellence in my own unique way, capturing people within their element with raw energy and emotion, whether it’s Art, Fashion or Music, Often I do photography at Live Music Shows, Festivals and Events celebrating culture. My aim is to share lived experiences and emotions to inspire the next generation of people achieving excellence.
Hi! I’m Lucy, a fashion photographer from Scotland based in London. My work is inspired by my love for nature and the sense of freedom it evokes. Fashion photography for me is about storytelling through collaboration and connection, and this fuels my practice to create images that feel both grounded and dynamic while celebrating individuality.
I’m a Jamaican-British fashion and portrait photographer & creative director with a passion for telling stories. My work explores culture and identity, heavily influenced by my own personal environment.
Fascinated by documenting people and subcultures, drawing on personal, real-life environments to inspire my concept-led work.
I’m a photographer and creative with a deep love for both music and fashion, which fuels my work across these industries. I thrive on capturing the essence of people and their stories, always taking the time to connect and listen to my subjects. This stems from my innate curiosity about almost everything. I want authenticity and emotion to be present in all of my visuals. My friends would describe me as bubbly, outgoing and a sucker for a good sunset.
Ola Adediji is an Afro-futurist director born in Ireland to Nigerian parents. The heart of her work is that African cultural practices have space in the collective future, by imagining Nigerian musical practices, stories, and clothing through a futuristic lens. Within her practice, she frames climate change and the implications of technology on humans.
Oliver Li is a Chinese illustrator based in the UK, specializing heavy textured illustration and dynamic visual storytelling. His work explores the relationship between nature and humans, capturing emotions, environments, and personal connections through delicate brushstrokes, warm color palettes, and expressive compositions. Beyond his illustrations, he also works with animation and motion design, bringing his visuals to life through movement and layered storytelling.
Hey! I’m Olly – a creative/multidisciplinary artist from London. My work lives at the intersection of culture, community and creativity, often blending my love for music, culture and my people! By day, I work in creative communications, where I craft creative and content strategies for clients like Audible, Hasbro and Innocent Drinks – while in my own practice, I lean into my love for mixed-media design, content and music curation, crafting a work that ranges from music video content and visual art, to immersive playlists and DJ mixes that celebrate the impact music has in our communities. I’ve always been drawn to creating art and content that blurs the lines between reality and fantasy – playful, theatrical, and slightly unhinged (think The Wizard of Oz, Dr. Seuss and O.G Cartoon Network) – and I try to sprinkle that spirit into everything I make.
Ore Adedeji is a portrait artist from Greater London of Nigerian descent and has made progress within the art industry since she began her journey at age 16 after being awarded an art scholarship. Her distinctive portraits, which explore themes of heritage, legacy and culture, have been featured in ELLE Magazine online and galleries such as the Royal Birmingham Society of Artists, Tafeta Art Gallery and at GUAP Magazine’s emerging creators display at the Victoria and Albert Museum. Recognized as one of the “Top 10” Future black leaders in 2021 for her commitment to black art, Ore continues to explore her passion.
Hi, I’m Portia! I am a London-based photographer with a passion for capturing all kinds of faces, in all kinds of places. My photography roots, which were defined in underground clubs and communities, have blossomed all the way into working with clients such as Spotify and KOKO as well as covering large-scale festivals like Red Bull Culture Clash and City Splash. Through this, I have continued to refine my craft in documenting London’s vibrant cultural scenes on 35mm film. My portfolio continues to be developed, through my studio, BTS and concept work (as featured through Deed Magazine) and boasts rich portraits that feel real, timeless and bursting with unfiltered life.
A multifaceted babe, jack of all trades creating extravagant, fun & energetic art
Tasha Francis is a digital portrait illustrator from South London. The brand name for her creative practice; H8ngry (pronounced as ‘huhng-gree’) represents her visual appetite for producing vivid and visually stimulating images. Tasha wants to bring attention to the partial rejection of realism in her illustrations through abstraction and the use of varying colour contrasts. Although her illustrations represent real people, the imperfections formed through her expressive contour lines and unrealistic colour palette, present a more abstract and stylistic view of how she sees people through her artistic approach. Tasha explores the theme of Black hair through implementing collages in her illustration work to demonstrate the versatility of Black hair. As well as a visual artist, Tasha is also a film photographer who likes to capture faces at various urban events.
As a stylist/costume designer, originally representing West London, my creative journey began from an early age. After studying fine art for many years it lead me to start my styling career. My experience spans across Tv, film and fashion editorials. Currently my focus is within the music industry, working closely with artists to create impactful looks for music videos, events and live performances, translating the talents vision, sound and narrative into fashion.
My name is Tevary Russell and I’m an all-round creative in Visual Arts , Graphic and Brand Design with 5 plus years in personal and professional experience in Content creation , Modelling and freelance art. I’m also the proud Owner of a hype collectables , clothing and interior Design Brand @Highszn_
Hi, Yvann Zahui is my name from Côte d’Ivoire. I am a multidisciplinary artist working in photography, graphic design, and moving images. Rooted in Afrofuturism, my work explores African identity and societal issues. I studied Filmmaking and Multimedia Graphics at Accra Film School before joining Voodoo Communication as a Graphic Designer (2019-2022) and later MW DDB as an Art Director (2022- 2024). A CatchLight Student Fellow under Aida Muluneh’s mentorship, I worked on projects like Road to Glory – The Nobel Peace Prize 2020. My work has been showcased internationally, including Photo Vogue Festival (Milan, 2023) as one of 40 selected artists by Vogue Italia. In 2024, I joined NOOR Foundation’s Advanced Mentoring Programme and received the Chevening Scholarship to pursue a Master’s in Photography at the Royal College of Art. My art has been exhibited at MuCAT, Windsor Gallery, and the Biennale Internationale du Design Saint-Étienne.
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