D&AD Shift enters new phase of growth in partnership with Google [@dandad]

Are you ready for your next challenge? You need to know about D&AD Shift with Google. 

D&AD and Google have announced a new partnership that aims to uncover, support and ultimately help secure jobs for diverse creative talent. Together they will expand Shift, D&AD’s free industry-led night school for self-made,non-university educated creators running for the past five years. The new partnership commences with the launch of this year’s D&AD Shift with Google in London, a programme which will include briefs set by leading global brands.

Since 1980, D&AD New Blood has stimulated creative excellence by nurturing emerging talent. Taking place in London and New York annually, Shift tackles barriers to entry into the creative industry by providing an opportunity for emerging talent to hone their skills, establish a network and develop their portfolios. Consisting of industry-set briefs, talks and mentorship, Shift provides a supportive and educational space for creatives who face barriers to access higher education and employment.

At a time when the industry must prioritise and respond to diversity and inclusivity in the workforce, Shift also enables creative companies to tap into a pool of diverse talent, and strives to build an industry which is reflective and relevant to society at large. Statistics collated in 2019 showed that since completing the night school, 78% of Shift alumni in London have entered into paid creative employment, compared to only 41% of design graduates and just 24% of media graduates employed in their sectors six months after graduation.

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“Agencies and brands want their creative teams to be more representative of the people they are creating for – but that diversity can be impossible to find if the only place you look for it is art and design schools. They can get behind D&AD Shift with Google. For five years it has consistently matched self-made talent to opportunities in industry. Jobs have been the result – and they will continue to be the key metric in our exciting new partnership with Google”

Paul Drake, Foundation Director

In the wake of the Coronavirus pandemic, aspiring creatives are facing more challenges than ever and this new partnership will enable D&AD to successfully expand the Shift programme into a new phase of growth. D&AD Shift with Google will take place in Sydney for the first time in 2021, and will be introduced into two further cities over the next three years, as well as the launch of new digital trainings that aim to democratise access to world-class learning. The partnership will also facilitate the introduction of specialist modules into the curriculum in Advertising, Digital Design, Graphic Design and Production.

In addition, 2021 will see the introduction of Shift Agency, a workforce comprised entirely of Shift participants past and present, working on real client briefs for a list of client brands that any agency would be proud to work on.

The 2021 D&AD Shift with Google London programme is now open for applications from aspiring creatives without traditional, university-level qualifications. This year, successful applicants will gain a place in the night school running from June to September 2021. As part of Shift, applicants will get the opportunity to work on a diverse range of projects that reflect the latest trends and topics of the industry, brought together in a final showcase of creative work in November 2021.

 “Diversity is an engine of creativity. There has never been a more important time to extend and support the opportunities available to those who don’t come into the industry through the conventional doorways. We’ve been great admirers of the work of the Shift team at D&AD for many years, and it’s a privilege to be involved with the team there to expand the scale and impact of their work. We’re excited about what this partnership can grow into.”

Ben Malbon, Senior Director at Google in EMEA

Those who take part in Shift are trained by and connect with some of the world’s best creative minds, working on creative briefs set by global brands to build a portfolio, get their creative work seen and gain feedback from industry professionals, brands and peers.

If you’re creative, D&AD want to find out more about you. They want to know more of your personality, how you think and your ideas.

Click here to find out more.

To be eligible for Shift, you must:

– Be over 18 years old

– Be a UK resident

– Not hold a degree level qualification (BA or equivalent) in any subject

– Not be currently enrolled in a degree level qualification (BA or equivalent) in any subject

– Be interested in a career in the design, advertising and creative industries

– Be able to commit to 2 evening classes per week, plus occasional weekends from June – September

– If shortlisted, be able to attend a Challenge Day on 17 May.

Check out the GUAP Arts & Culture section, to discover new art, film, and creative individuals.