What Can TikTok Tell Us About The Fashion Industry?

What Can TikTok Tell Us About The Fashion Industry?

Dubbed the fastest growing app on the planet, TikTok has changed the game of online discovery. From boomers to Gen Z, we all, at one point, found ourselves infinitely scrolling on the

The Business Of Dupes: The Public’s Robin Hood Approach To Plagarism

The Business Of Dupes: The Public’s Robin Hood Approach To Plagarism

Originality isn't something fast fashion is known for. The high street is churning out runway dupes quicker and cheaper than ever, but who and where the original designs come from has a

Lewis Hamilton’s Style: Turning The Paddocks Into The Runway

Lewis Hamilton’s Style: Turning The Paddocks Into The Runway

The Formula One grid is not where you would expect to find the most fashion-forward people. Drivers are quite functional in their choice of clothes, but while it's still early doors, we

How Archival Dressing Brought The Fashion It Girl Back

How Archival Dressing Brought The Fashion It Girl Back

Nostalgia and fashion have always gone hand in hand. Trends from 10 years ago find their way back to public affection after a cycle of regret and shame; and thanks to influencer

The Verdict On Metaverse Fashion Week In Decentraland

The Verdict On Metaverse Fashion Week In Decentraland

Although it's still uncharted territory, in its complexity, the metaverse has become a selling point for the forward-looking. With a global fashion industry that's coming off a difficult couple of years thanks

The Battle of Collaborations: Nike vs adidas

The Battle of Collaborations: Nike vs adidas

If we're being brutally honest, since the Air Yeezy, we haven't seen a good Nike collaboration since the Riccardo Tisci AF1, the collaboration with Sacai's Chitose Abe and Virgil Abloh's The 10.

3 Players Breaking The Stigma Of The Poorly Dressed Footballer

3 Players Breaking The Stigma Of The Poorly Dressed Footballer

While there are a plethora of footballers trying their hand at luxury fashion, there's only a select few that possess enough panache to have the fashionistas giving them their just dues when

Zoë Kravitz Will Make Us All Cut Our Bangs

Zoë Kravitz Will Make Us All Cut Our Bangs

So, baby bangs are a dividing topic. Despite this, they're on track to become the defining hair trend of 2022. Sure, Zoë Kravitz is our main muse as she is shaping up

Bethany Collins’ Art Offered Me Lessons on The Nuances of Self-Conception

Bethany Collins’ Art Offered Me Lessons on The Nuances of Self-Conception

The first painting of Bethany Collins’ work I came across was her piece, “Well, They Just Don’t Match Up” II, from her series titled Noise. It was an undoubtedly alluring visual of white spatters

Tradition vs Trend: Does everything really have to be a ‘movement’?

Tradition vs Trend: Does everything really have to be a ‘movement’?

To grease or not to grease. That is the question. In 2017, I stopped getting my braids done professionally and doing my own natural hair and protective styles. Between then and now,

What is TikTok’s “Black Femininity” movement really doing for Black Women?

What is TikTok’s “Black Femininity” movement really doing for Black Women?

“Activate your Goddess energy (Get everything you want)”. “How to make him want you.” “Masculine behaviours to STOP NOW!” As with many things, it all started with a deep dive on TikTok.

Turn that frown into fashion with the Clowncore trend

Turn that frown into fashion with the Clowncore trend

If you buy into the eye-popping colour palettes, childlike graphics, clashing prints, circus-like collars, childlike accessories, checkerboard, rainbow, harlequin prints, and dramatic face makeup finished with a cherry red nose, then that's