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The 70/30 Wardrobe Rule: You’ll Always Have Something To Wear
Getting dressed is likely the first thing you do each morning. It’s also likely that the first thing you say as you stare at the clothes bursting out your wardrobe is “I
“I knew it was over when I didn’t want to show him my Savage X Fenty set”
How Savage X Fenty transformed my view on the male gaze. Let’s call him…Jake. For about six months or so, Jake became the luckiest man in the world. Why? Well, he was dating
Why the fashion industry must value universal design
By Emily Pavis My mother was diagnosed with relapse remitting Multiple Sclerosis the year I was born. Ever since, I grew up in the aughts witnessing her become more and more sick,
Fashion wasn’t always about gender: a history of men in dresses
In December 2020, Harry Styles appeared on the cover of US Vogue. He was the first male in 127 years to feature on the cover and he did so wearing a dress.
Therapy: What’s all the big fuss about?
Until I was asked what all the big fuss was about I had not really processed the benefits of therapy. Growing up therapy seemed inaccessible simply because I did not know anyone
How sustainability impacts the charity shop business
2020 saw more second hand shoppers than ever before with 70% of women choosing thrifty shopping compared to just 45% four years prior. Gen-Z is powering the change with 40% of under
How a Fashion Brand can be part of their customers’ personal growth ft Lula Laora
In recent years personal growth has become a big part of the zeitgeist. And to aid our current obsession around personal development are never ending options of clothing we can purchase to
Do you know what you’ll be wearing in twenty years? We do: the ins And outs of trend recycling
New trends are always emerging – always. It often feels impossible to keep up with what’s popular and what is ‘soo last season’. While we label these ‘new’ trends, they are often
Neo-Medieval Nightmare: Fashion’s Return to the Dark Ages
by Edward Hartley Last season was the “winter of our discontent”. Plagues ravaged the land as the wealthy lorded over a desperate population. Society destabilised and shadowy oligarchies grew in influence, eclipsing