Lily Mercer (@LilyMercer) talks presenting for Apple Music, Viper Magazine & more

Hailing from North London, Lily Mercer is a multi-talented and incredibly passionate creative who has built a name for herself and an international brand from her love infused relationship with Hip-Hop. Spending

Watch: CASISDEAD (@casisdead) switches it up with “Before This” ft Later

Here is a little something different from the faceless rapper CASISDEAD. Usually you’d hear nothing but raw lyrics on dark instrumentals from CASISDEAD but here he trades it all for a smooth

5 Hip-Hop songs you need to listen to this week ft @Drake @TrvisXX @ChanceTherapper & more.

The 5 hip-hop songs we are thumping this week. 1.Travis Scott Ft Young Thug and Quayvo –  Pick Up The Phone Houston Native Travis Scott released one of the best singles this

@AndersonPaak, @LifeOfDesiigner & more bless the 2016 @XXLFreshman Class Cover

It’s finally here! The 2016 XXL Freshman Class The https://t.co/Rj9u9NM5bppic.twitter.com/ijE43pPTSM — XXL Magazine (@XXL) June 13, 2016   XXL’s Freshman Class is one of the most highly anticipated magazine covers in the

Listen: @MikeWillMadeIt Collabs With @Rihanna On New Joint “Nothing Is Promised”

The trap-leaning track dropped early Friday and is the first single lifted from the producer’s Ransom 2 mixtape, due later this summer. We love hearing Rihanna’s gritty side come out on this

Never mind brain freeze…@iamTamaraebi might just give you soul freeze!

Never mind brain freeze…@iamTamaraebi might just give you soul freeze!

Guess who’s back? Back again. Ok, song done. It’s me. After a brief hiatus I’m back to do what we do best here at GUAP and showcase those rare underground gems you

Review: Why @Skepta latest album  #Konnichiwa reflects a new level of authenticity

Review: Why @Skepta latest album #Konnichiwa reflects a new level of authenticity

Amidst a period where grime and the culture are more visible to the masses than its ever been. Skepta takes a minute … Well several minutes (how long did he make us

Watch: [@Adele] sends her love to her new lover with new single

Watch: [@Adele] sends her love to her new lover with new single

 Adele sends us on a trippy journey with her latest track. Be prepared to see subtle gun fingers & 2003 shoulder skanks from the fluff-tress. Taken from her third studio album 25,

Come and celebrate @PardonMyBlog 5th Anniversary with us

Come and celebrate @PardonMyBlog 5th Anniversary with us

Our friend at Pardon My Blog are turning 5 and to celebrate they are having a massive party that really and truly should not be missed. The website has been home to

Watch: @MinaWest_tweets challenge the misconceptions about natural hair

Watch: @MinaWest_tweets challenge the misconceptions about natural hair

Spoken word poet Mina West presents #TheCrown. Hailing from North London, West is an honest poet, that tackles challenges and stereotypes that happen in everyday life. After her poem, ‘Let’s Be Honest,’

WATCH: A2 [@a2artist] Drops TRIPPY Visuals For “Holograms”

WATCH: A2 [@a2artist] Drops TRIPPY Visuals For “Holograms”

This year is already shaping up to be one to remember for London-based rapper A2. Not only has he been signed to Disturbing London, but his sophomore LP Blue,is set to drop in the autumn.

Watch: 808Ink [@808inkmusic] & Daniel OG [@danieltripleog] drop head banging “Drive Cut”

Watch: 808Ink [@808inkmusic] & Daniel OG [@danieltripleog] drop head banging “Drive Cut”

“Im Not an XBOX, But im in your Ex Box” – Daniel OG Experimental hip hop duo 808Ink link up with Neverland Clan member, Daniel OG for “Driving Cut” Both 808Ink and