Tag: Streetwear
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Over the last three decades, streetwear in Africa has morphed from a niche and DIY-centric movement into a booming market that is quickly catching the attention of the rest of the world. African streetwear, although often inspired by styles seen more frequently in the West, also has its roots in African culture. It represents a…
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![Nike x Corteiz – Biggest Brand Collab of The Year? [@crtzrtw]](https://guap.co/wp-content/uploads/2023/01/Image-45-2-1140x850.jpeg)
On Monday 16th January, streetwear brand Corteiz projected its logo onto the Nike flagship store on Oxford Street, igniting rumours of a collaboration between London based streetwear brand Corteiz, and Nike, arguably the biggest sportswear brand in the world. Those who saw the renowned Corteiz Alcatraz logo were quick to share it on Tik Tok,…
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2022 was an undeniably great year for British Streetwear Brands, with their innovative marketing strategies, conversation-starting collaborations, and never before seen silhouettes. It’s a new year and we are reflecting on the streetwear brands that made the biggest impact from the UK and beyond last year. Are we missing any? Tweet us @guapmag and let…
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![Piece et Patch: new fashion brand from Wavy The Creator [@wavythecreator]](https://guap.co/wp-content/uploads/2023/01/B298A042-76E3-4577-ADE1-55E340C3C45A-1080x850.jpeg)
Nigerian musician Wavy The Creator (born Jennifer Ejoke), who is known for her edgy and unique style, has released the debut collection for her clothing brand Piece et Patch. The collection was unveiled at the 2022 Street Souk, a Nigeria-based streetwear convention. The collection, dubbed “Reviviscent Uns” features a range of clothing and accessories that…
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Almost a decade on from his iconic interview scolding American journalist, radio personality, executive producer and former rapper Sway about how to run business ventures, Ye – the artist formerly known as Kanye West – seems to have realised that contrary to what he said back then, Sway might indeed have had the answers. After…
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![Street Souk: a look inside Nigeria’s biggest streetwear convention [@streetsouk]](https://guap.co/wp-content/uploads/2022/12/IMG_6834.jpg)
Street Souk, Nigeria’s biggest streetwear convention, returned last weekend and it was a sight to behold. The event brought together some of the most fashionable and creative individuals from all corners of the country, and the street style was nothing short of extraordinary. Founded in 2018 by Iretidayo ‘Ireti’ Zaccheaus, Street Souk is an annual…
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The format may be well-worn, but the Drop distinguishes itself in daring contestants to showcase their design prowess and their marketing know-how as they must construct a ‘drop’ to accompany each week’s designs. This unique spin highlights that success in streetwear culture is about building hype and consumer loyalty as well as creating quality garments.
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![Get to know streetwear brand CoSignedByGod [@CosignedxGod]](https://guap.co/wp-content/uploads/2021/08/cosignedbygod-header-180x180.jpg)
CosignedByGod is a streetwear brand for the Kingdom Of God. Based in Houston, Texas the brand is inspired by individuals from all different walks of life. The brand symbolises living your life freely in one’s truth in a secular world. We had the opportunity to speak with Founder Tianna Jenkins, who founded the brand this…
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Named after the founder’s Great Great Uncle – Lionel Green, founder of iconic Britishbrand Windsmoor, LIONEL is a new luxury streetwear label honouring his legacy bydesigning well-crafted, high-quality, premium designs to spread their message about the psychology of fashion and branding. LIONEL is instantly recognisable by their signature green stitch and satirical slogans.“Fashion for us…