Tag: selfridges
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In a spectacular fusion of cultural diversity and sartorial innovation, Selfridges, the iconic British luxury department store, has unveiled its latest fashion endeavour. Paying homage to the vibrant and dynamic fashion scene of African countries, the prestigious retailer has launched the highly anticipated Woven Threads pop-up. This immersive experience, opening on the 9th of May…
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The last time we spoke to Mary-Ann Msengi was January 2021. Her womenswear brand Farai London had launched just 5 months prior and had taken the industry by storm. Despite launching mid-pandemic, major stars such as Megan Thee Stallion, Kylie Jenner and Lori Harvey were consistently wearing her pieces. Since then, Farai London has Selfridges…
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Black British brand Farai London recently announced that they are the newest brand to be stocked online and instore at high end retailer Selfridges. For a brand that launched in July 2020, less than one year ago, this is a huge feat that doesn’t happen often. Farai London rapidly gained visibility only a month after…
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Selfridges’ first in-house rental collection is in collaboration with circular fashion label HURR as part of its Project Earth initiative.