Category: Fashion News
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Flaneur means ‘an idle stroller who is in their element as one of the crowd. A passionate observer who is at the centre of his world and yet remains inconspicuous’. The contemporary menswear brand was founded in 2019 by Creative Director Regi Schalks and Managing Director Kayo van Zoest. In order to stand out in…
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Social media, along with the fact that there are now more fashion brands than ever before, means that the pursuit of “going viral” has plagued many fashion houses. Rather than focusing on craftsmanship and innovation, many just want to be seen, leading to a lot of empty noise. On Monday, Schiaparelli creative director Daniel Roseberry…
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![Nike x Corteiz – Biggest Brand Collab of The Year? [@crtzrtw]](https://guap.co/wp-content/uploads/2023/01/Image-45-2-1140x850.jpeg)
On Monday 16th January, streetwear brand Corteiz projected its logo onto the Nike flagship store on Oxford Street, igniting rumours of a collaboration between London based streetwear brand Corteiz, and Nike, arguably the biggest sportswear brand in the world. Those who saw the renowned Corteiz Alcatraz logo were quick to share it on Tik Tok,…
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The Emporio Armani and the Giorgio Armani man are the same person but at different stages of his life. The core of his being: self-assured, stylish, confident and sexy, stays the same but the life around him has changed as he matures. Armani communicates this in a variety of ways, from the casting of models…
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2022 was an undeniably great year for British Streetwear Brands, with their innovative marketing strategies, conversation-starting collaborations, and never before seen silhouettes. It’s a new year and we are reflecting on the streetwear brands that made the biggest impact from the UK and beyond last year. Are we missing any? Tweet us @guapmag and let…
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The Fendi man is calm, elegant and confidently quiet; the perfect complement to the loud and proud Fendi woman. They’re the ideal power couple. At first glance the colour palette of this collection may trick you into yawning. Charcoals, blacks, beiges and muted purples don’t shout in your face. But with closer inspection you see…
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Impeccable tailoring, simple styling and pops of colour are what we’ve come to expect from Prada. Some call this a signature, others call it boring but one thing’s for sure; Prada knows what they do well. Knits, blazers, and tailored trousers came down the runway. Sex appeal is the newest accessory in menswear so a…
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The idea of a “celebrity creative director” emerged in the late 80s and early 90s when luxury fashion became big business. People such as Tom Ford, John Galliano and Marc Jacobs went from being behind the scenes to becoming household names. However, this came with a lot of pressure as directors were expected to outdo…
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As one of the few luxury designer labels that are still independent, Emporio Armani immediately stands out from the crowd. With the industry getting more saturated with luxury conglomerates that can afford to mass produce, and brands creating to please the masses instead of to set new trends, fashion houses seem to produce more and…
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Milan Men’s fashion week started on Monday, kicking off the busiest period in fashion. Trends are set, legacies are cemented and celebrities are created. Fashion month (which is now actually 2 months long) means back-to-back fashion shows, presentations, events and parties. Let’s run through everything you need to know about fashion week. What is fashion…