What if we told you that your true hair colour could be determined by your essence? That Naomi Campbell and Asap Rocky are blondes? If you ignore race and natural hair colour, would you categorise yourself as a blonde, brunette or red head? Back in April, pop culture observer Alegría shared a completely new perspective…
I first met Abdourahman Njie AKA Yagamoto (or Abdou, or Yaga for short) in Gambia in 2011 or so, in my living room. My brother had said he met someone like us, someone from the UK, at school. I heard him before I saw him, his loud voice with the slight Essex cockney twang to…
Le Merj is back booming with the vibrations of youth attitude & creativity, via their latest collection A New Sound. The brand’s latest Spring Summer ‘23 installment has again unlocked a new level of fresh design. The new pieces play with much more daring silhouettes, edgy use of denim & other European-sourced textiles. Not just…
The last time we spoke to Mary-Ann Msengi was January 2021. Her womenswear brand Farai London had launched just 5 months prior and had taken the industry by storm. Despite launching mid-pandemic, major stars such as Megan Thee Stallion, Kylie Jenner and Lori Harvey were consistently wearing her pieces. Since then, Farai London has Selfridges…
“The name Years of Tears is more so a reference to tears of joy – not no sad sh*t”. 22 year old designer Syd finally cleared up any misconceptions about the brand name early on in our conversation. Joyful tears make more sense since he has successfully built a brand that the UK streets –…
What comes to mind when you think of a football fan? Probably not someone like Sterling Rose Kelly, a young, genderfluid, anarchic artist and post-punk bassist. Sterling is taking centre stage in the new Converse X Liverpool FC (LFC) partnership which celebrates the rich creativity and diversity of football fans; a new generation who express…
Bandit Studioz founder Jachuku Howard started designing ten years ago, just after he left high school. Bandit Studioz was founded in 2019, and was initially best known for their colourful crochet hats, which were definitely ahead of the trend as crochet and knitwear, especially in bright colours, is now everywhere. GUAP visited Jachuku on set…
In 2022 Karanjee Gaba was the first Sikh model to feature in a Louis Vuitton campaign, wearing a beautiful bright pink suit and a black turban. Social media and publications alike were ablaze with comments on this first. But what does it mean to be the “first” in a year as recent as 2022? Is…
With recent collobarations between streetwear labels and sportswear giants, conversations were ignited about whether women in the industry would be granted these same opportunities. From influencers to designers, there are many women making waves in the streetwear industry – but are they receiving the same recognition that men do? We caught up with Venus, owner…