TikTok has transformed music fans into co-creators
Long gone are the days when music fans passively listened to the songs of their favorite artists. Now, with platforms like TikTok, audiences are remixing and transforming music in novel ways. AÅ
The Hottest Brands This Quarter, According to the Lyst Index
The end of summer and the start of the last quarter of the year also means it’s time for Lyst’s quarterly analytical trend report. Since 2018 the London-based fashion technology company has
Social Media Pigeon Holing and The Death of Personal Style
In an era where one can make a living from sharing your life, the outward representation of self has never been more commercialised. From fashion influencers to podcast hosts, more and more
Aliyah Core: Bringing Alt Fashion to the Mainstream
Aliyah Core is a style aesthetic coined by the creator @aliyahsinterlude1 on TikTok. Aliyah is a fashion creator with over 2.4 million followers. Her style can be described as girlie, alternative, cyber
Dots For Dates: Is This Makeup Sorcery?
There's not much on beauty TikTok that can surprise us anymore. From bizarre eyebrow trends to unbelievable transformations, viewers scream sorcery, positively and negatively, in disbelief at the insane talent creators showcase.
YAZ is Forging Her Own Lane in Music
Meet YAZ - the 19 year old influencer and content creator finding her feet within Music with her debut preppy, garage infused single 'Mr Valentine'. In a cosy, eclectic home in Peckham,
21 QUESTIONS: Sage on TikTok Virality, Poetry and Transitioning into Acting
If you love scrolling through your TikTok For You Page for hours than you’re bound to have come across Sage, more widely known by her account name KerboodleMyNoodle. When she’s not doing
Self care or decorating your cage?
Online, people are discussing what point self care methods like skin, makeup and surgery become less about care and more about control. So which is it?
What is TikTok’s “Black Femininity” movement really doing for Black Women?
“Activate your Goddess energy (Get everything you want)”. “How to make him want you.” “Masculine behaviours to STOP NOW!” As with many things, it all started with a deep dive on TikTok.
Turn that frown into fashion with the Clowncore trend
If you buy into the eye-popping colour palettes, childlike graphics, clashing prints, circus-like collars, childlike accessories, checkerboard, rainbow, harlequin prints, and dramatic face makeup finished with a cherry red nose, then that's
Pulling Off TikTok’s Latest Trend: How To Dress Like A Rockstar’s Girlfriend
While this aesthetic may seem niche, all it is is a play on sexed-up grunge-glam - which has been around forever. This look has forever been the uniform of rockstar girlfriends and