The end of summer and the start of the last quarter of the year also means it’s time for Lyst’s quarterly analytical trend report. Since 2018 the London-based fashion technology company has released quarterly reports analysing and ranking different fashion brands and products. The Index is formulated by taking into account Lyst shoppers’ behaviour on…
Last week the long awaited Renaissance World Tour kicked off its 57-show run in Stockholm. While expectedly there was a lot of excitement around the set list, production and overall experience; costuming was a huge topic. Beyoncé is not only a trendsetter in how she releases, produces and performs music but also in her costuming.…
Life has been feeling pretty cartoonish lately, and MSCHF, Loewe, and Comic Sans are all reminders of this. MSCHF’s ‘big red boots’ went viral in February due to its comically large proportions, with some even commenting that ‘it looks more like the idea of a shoe than a shoe.’ Major luxury house Loewe subtly posed the question –…
The idea of a “celebrity creative director” emerged in the late 80s and early 90s when luxury fashion became big business. People such as Tom Ford, John Galliano and Marc Jacobs went from being behind the scenes to becoming household names. However, this came with a lot of pressure as directors were expected to outdo…
Just four weeks after Gucci’s creative director Alessandro Michele’s abrupt exit, the Kering-owned brand announced their return to Milan men’s fashion week for the first time in three years. Michele’s signature of blurring the lines between menswear and womenswear, made the move to a single co-ed show a logical one. Thus, this retrograding towards antiquated…