Tag: african fashion
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Over the last three decades, streetwear in Africa has morphed from a niche and DIY-centric movement into a booming market that is quickly catching the attention of the rest of the world. African streetwear, although often inspired by styles seen more frequently in the West, also has its roots in African culture. It represents a…
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Each year, Pantone sets the mood of the year with a colour prediction that goes on to influence design across apparel, beauty, interior decor, graphics and more. In 2022 the colour was Very Peri, a vibrant blue-purple tone. If you were to mix Very Peri with the hot Barbiecore/Valentino pink that was all the rage…
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![Piece et Patch: new fashion brand from Wavy The Creator [@wavythecreator]](https://guap.co/wp-content/uploads/2023/01/B298A042-76E3-4577-ADE1-55E340C3C45A-1080x850.jpeg)
Nigerian musician Wavy The Creator (born Jennifer Ejoke), who is known for her edgy and unique style, has released the debut collection for her clothing brand Piece et Patch. The collection was unveiled at the 2022 Street Souk, a Nigeria-based streetwear convention. The collection, dubbed “Reviviscent Uns” features a range of clothing and accessories that…
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December is the time of the year in African countries like Nigeria and Ghana when people come together to celebrate the end of the year and kick off the holiday season with music, dancing, and a lot of fabulous fashion. People travel in from all over, especially black people from the US and the UK.…
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![Street Souk: a look inside Nigeria’s biggest streetwear convention [@streetsouk]](https://guap.co/wp-content/uploads/2022/12/IMG_6834.jpg)
Street Souk, Nigeria’s biggest streetwear convention, returned last weekend and it was a sight to behold. The event brought together some of the most fashionable and creative individuals from all corners of the country, and the street style was nothing short of extraordinary. Founded in 2018 by Iretidayo ‘Ireti’ Zaccheaus, Street Souk is an annual…
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The influence of African talent is immeasurable, and the last few years have seen the continent go through a shift where the once untapped and ignored creative scene now has all eyes on it. From artists selling out major stadiums like the O2 and Madison Square Garden to designers receiving prestigious awards from the global…
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Ayotunde Rufai’s direct experience with family members who lived in Nigeria and wanted to access a luxury shopping experience online became the engine that powered Jendaya, which he runs alongside Kemi Adetu and Teni Sagoe. The idea of a global luxury e-commerce platform that first and foremost serves an African market is not a new…
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Revival & Resurrection is a sustainable British-Nigerian cyber boutique; using a holistic approach to tackle waste and empower the voices of women and non-binary people through colours & textures. The brand has sustainability in mind throughout the creation process and embodies it proudly through its aesthetics and design as well as proudly representing the designer Tobi…
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For this Spring/Summer 2020 collection entitled “Kejetia Kumasi” A kind of Guise has taken to the rich land of Ghana to shoot their SS20 lookbook. Taking inspiration from Ghana’s lively atmosphere and west African lifestyle the collection reflects these elements contrasted with the cool and casual tones and silhouettes used for the collection. Kumasi Central…
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Nigerian designer Gabriel Ugochukwu debuts new collection ‘AFLOAT’ for menswear brand Russell Solomon. AFLOAT is an acronym for “African Force Lifting Off And Thriving”, the 20-piece collection is more than just an aesthetically-pleasing assemblage. In this collection, Russell Solomon helps further the conversation on the mental health challenges faced by creatives as well as developing…