Category: Fashion
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These days the current fashion consciousness dictates that it is not enough to just have a cool fashion brand. Your brand must also consider and actively address the impact it has on the people and environments it operates in. Before it became part of the zeitgeist, TOMS is one brand that has been driven by…
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We’re in the era of fast fashion. Clothes are treated as throwaway items, worn for one night out, one instagram picture, before being tossed aside. We’re tricked into buying new items all the time to keep up with trends that die out in the blink of an eye. Brands have responded to, and encouraged, this…
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On Friday, the ever elusive Frank Ocean announced he would be launching New York based jewellery brand Homer. Homer is a contemporary luxury jewellery brand with pieces inspired by Ocean’s childhood, made from resin and diamonds that are lab-grown in America. With high ambitions for the brand Ocean tells the Financial Times that he would…
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2020 saw more second hand shoppers than ever before with 70% of women choosing thrifty shopping compared to just 45% four years prior. Gen-Z is powering the change with 40% of under 24’s buying second hand as often as possible, often due to the pledge many young people have taken to reduce their impact on…
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Places+Faces create merch for Sneakers Unboxed: Studio to Street, an exhibition currently on at The Design Museum in collaboration with buying and selling platform StockX. The exhibition explores the phenomenon of sneaker culture, from the design process and impactful collaborations, to the resale market and the role of young people in making certain sneakers into…
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Meet Gabriel Moses – a director and photographer who is cementing himself as an image maker to be reckoned with. When I meet Gabriel for the first time on the day of the cover shoot, he exudes a calm and relaxed energy. His level headed persona allows him to ebb and flow with the opportunities…
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We may have been robbed of a proper summer in the UK but you can mentally escape in other ways. Live vicariously through photographer Naomisha Phillips’ series of images inspired by the phrase popularised by rapper Megan Thee Stallion, “Hot Girl Summer”. Lighting is used as the conductor of the narrative with a specific colour…
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Daily Paper’s community platform Unite have been creating content to compliment and elevate the arts and lifestyle element of the brand and connect their followers across borders. Building upon Unite Sessions that enlists music artists for a freestyle performance, last night Daily Paper debuted Daily Life, featuring DJ, MTV host and creator of Don’t Trust…
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![Get to know streetwear brand CoSignedByGod [@CosignedxGod]](https://guap.co/wp-content/uploads/2021/08/cosignedbygod-header-180x180.jpg)
CosignedByGod is a streetwear brand for the Kingdom Of God. Based in Houston, Texas the brand is inspired by individuals from all different walks of life. The brand symbolises living your life freely in one’s truth in a secular world. We had the opportunity to speak with Founder Tianna Jenkins, who founded the brand this…
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![Your roundup of the latest releases ft [@kaicollective], [@heronpreston], [@clintsinc] + more](https://guap.co/wp-content/uploads/2021/07/round-up-header-180x180.jpg)
Your roundup of the latest fashion and beauty releases. KAI COLLECTIVE – MAYAN PLISSE SETS Launched just over 24 hours ago and nearly sold out are Kai Collective’s on trend Mayan plisse sets. The chic and relaxed shirt and trouser are made in sheer fabric with lettuce hems and pearl button detailing on the sleeve…