Category: Fashion
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Birkenstock unveils a one-of-a-kind content series: a visual approach to its legacy of quality, craftsmanship and innovation that emphasizes its enduring cultural impact and inspires to write the future. As BIRKENSTOCK celebrates its milestone of 250 years of tradition in shoemaking, the global purpose and Zeitgeist brand launches a captivating series of books that highlight…
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As an incredible summer of sport nears completion, we reflect on how big sporting events provide an unlock in communities celebrating their interconnected roots. Sport brings people together and the rising generation reject the notion of being split between cultures, and proudly embrace their dual heritage. Today’s diaspora no longer see themselves as one or…
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Converse’s recently launched its new silhouette, the Run Star Trainer which is inspired by the past, but designed for modern life – enabling new styling for those who value versatility, self-expression, and comfort. The campaign was fronted by Angel My Linh a born-and-raised South East Londoner with Vietnamese heritage. We caught up with Angel to…
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A bright grin and smiling eyes rounded by black glasses pop up on my screen with a soft ‘Hello.’ Tega Akinola is a young, pioneering craftswoman redefining the measures of accessories and sneakers. Despite having long been on the radar, it’s only in recent years she’s been getting her flowers. The British-Nigerian, Northampton native warms…
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END. x adidas Originals announce the next chapter of their long-standing partnership, tapping into thefast-growing sport and underground culture of fly fishing, captivating a new generation of Millennial andGen-Z anglers around the world, disconnecting from the daily grind, to reconnect with nature. The British-born international retailer and sportswear giant curate a head-to-toe collection inspired bythe…
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![Copy Magazine [@TheCopyMagazine] & Absolut [@absolutvodka] team up to challenge biases in AI Fashion](https://guap.co/wp-content/uploads/2024/05/9840CD09-74B6-41F7-9B06-010F5E89CBC4-1140x850.jpeg)
Copy Magazine [@TheCopyMagazine] & Absolut [@absolutvodka] team up to challenge biases in AI Fashion
written by : Uwati Okojie At the start of May, Absolut Vodka announced it was teaming up with Copy Lab, an AI- centric creative agency, to release a series of AI-generated images. The images, featuring both in Copy Lab’s AI fashion magazine and on stock image platform Unsplash, have an ambitious goal: to challenge prevailing…
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Celebrating a summer of sport, Nike presented the “Nike On Air” experience in Paris. Forty elite athletes from around the world joined Nike to unveil the latest Nike Air footwear and Summer team kits, as well as present the future of athlete co-creation. What resulted was an array of iconic and visionary looks that highlighted…
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Ever wondered what goes into the making of Nike’s trainers? For the average person, it’s unclear what goes into creating a clean and comfortable pair of trainers. A fashion degree maybe? Maybe some design engineering? Well to some extent yes, but it’s also much more! At the Nike on Air exhibition, we spent the day…
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Clarks are excited to announce the first-ever Wallabee Day to take place every year on 26th April, encouraging its global community of wearers to share their love of the iconic shoe. Crafted in 1968, the Wallabee’s design philosophy was rooted in ultimate comfort, with its unprecedented foot shaped toe, true moccasin construction and spongey natural crepe sole.…
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![SLIK SYD [@corneliusbirkin] IN CONVERSATION WITH HIS MUM](https://guap.co/wp-content/uploads/2024/03/Screenshot-2024-03-27-at-19.05.18-1140x850.png)
A different side to the Slik Syd you usually see, we captured the Years of Tears founder in conversation with his mum a few weeks ago during Mothers day weekend. In the space of a few years the young designer has cultivated a community willing to run after his punk culture inspired designs in the…