Tag: trends
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In an era where one can make a living from sharing your life, the outward representation of self has never been more commercialised. From fashion influencers to podcast hosts, more and more people are using social media to curate a persona for financial gain. This has produced a new revenue stream for a generation that…
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Whilst SS24 fashion month is still rolling on, it’s definitely not Spring yet! What we have been seeing at the SS24 shows and events however, is the fashionistas of the 4 major fashion cities rocking their favourite pieces from last season; AW23. So, here are the 8 trends we expect to see in stores this…
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It isn’t an old Indian romance without the tall, dark, and handsome leading man coyly stringing a gajra or garland of jasmine flowers in the heroine’s braid. Or maybe, as warm rain brushes the roof of a black Ambassador, the leading man runs out to a flower stall to return with a gajra wrapped in…
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EDITORIAL: Self-Projection by Koya Adebanjo
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Whimsigoth offers a fairytale-inspired take on gothic fashion, birthing a fantastical aesthetic for those who embrace both darkness and feminine, fairy-like grace in equal measures. Think new-wave edginess topped with an otherworldly twist, less Disney fairytale and more Brother’s Grimm.
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It’s not just everyone’s favourite, eye-roll-inducing Y2K nostalgia craze making waves anymore. Principal partner of London Fashion Week, Clearpay, a buy now, pay later platform, released its Bi-Annual Fashion & Beauty Trend Report last month, pinpointing a spike in the popularity of 60s and 70s inspired pieces. According to their buying habits, the great British…
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Nostalgia and fashion have always gone hand in hand. Trends from 10 years ago find their way back to public affection after a cycle of regret and shame; and thanks to influencer and celebrity culture, items we collectively agreed to keep in the past, re-emerge with new life. But beyond trends from the past, celebrities…
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Maddy heralds a new age for the mean girl trope. She signals a move away from the inexplicable horridness of the cliched popular girl which dominated noughties film. Instead, the character is ushering in the ‘bad bitch’ whose meanness is not accepted but is at least understandable.
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The pandemic has unified society in many senses. For one, it has increased people’s desire to contribute to the greater good. This behavioural change has greatly impacted what consumers are willing to spend their money on. From boycotting brands with less than liberal social views and shining a spotlight on companies with bad business practices,…
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by Simmi VirdeeMakeup Artist Makeup art is the craze right now. With hundreds of unbelievably talented artists showcasing their fine liner skills with gorgeous makeup looks, alternating from full face art to delicate minimalism focused around the eyes. For many artists it’s a form of self-expression, a way to represent a mood for the day,…