![Zak’isha [@ZakishaBrown] releases new video after she ‘Went to Ghana’](https://guap.co/wp-content/uploads/2020/04/Zakisha-Brown-1.jpeg)
![YouTuber To Watch: Check Out London-Based YouTuber Murad Merali. [@muradmerali]](https://guap.co/wp-content/uploads/2020/03/ETuxcaAXYAAt2GX.jpg)
Koya Adebanjo comments on conforming to trends in creative direction debut “Self-Projection”
EDITORIAL: Self-Projection by Koya Adebanjo
Equal Parts Whimsical and Moody: The Eclectic Whimsigoth Aesthetic
Whimsigoth offers a fairytale-inspired take on gothic fashion, birthing a fantastical aesthetic for those who embrace both darkness and feminine, fairy-like grace in equal measures. Think new-wave edginess topped with an otherworldly
The British Public’s Favourite Trends.
It’s not just everyone’s favourite, eye-roll-inducing Y2K nostalgia craze making waves anymore. Principal partner of London Fashion Week, Clearpay, a buy now, pay later platform, released its Bi-Annual Fashion & Beauty Trend
How Archival Dressing Brought The Fashion It Girl Back
Nostalgia and fashion have always gone hand in hand. Trends from 10 years ago find their way back to public affection after a cycle of regret and shame; and thanks to influencer
Bitchcore Is The Look Of The 2020’s Mean Girl
Maddy heralds a new age for the mean girl trope. She signals a move away from the inexplicable horridness of the cliched popular girl which dominated noughties film. Instead, the character is
The Trend Decline: Aligning Our Wardrobes With Our Values
The pandemic has unified society in many senses. For one, it has increased people’s desire to contribute to the greater good. This behavioural change has greatly impacted what consumers are willing to
Inspiring makeup art bloggers to follow in 2021
by Simmi VirdeeMakeup Artist Makeup art is the craze right now. With hundreds of unbelievably talented artists showcasing their fine liner skills with gorgeous makeup looks, alternating from full face art to
![Photographer Arron Watson-McNab Captures London’s Sneaker Community Through Project [@facesplaceslaces]](https://guap.co/wp-content/uploads/2020/04/this1-scaled.jpg)
Photographer Arron Watson-McNab Captures London’s Sneaker Community Through Project [@facesplaceslaces]
Photographer Arron Watson-McNab started a project venturing into London’s sneaker community, The project titled FacesPlacesLaces explores the connection between people and footwear. FacesPlacesLaces depicts the marriage between people, their footwear and the
Don’t let the sun deceive you! : 5 Spring transitioning outfit ideas to rock in 2020
With Spring coming up and the weather getting slightly better, its time to bring out the summer pieces, Every year around early springtime, I look out the window and see the sun
Dissecting fashion in music videos : Let’s get fashionable with Dua Lipa
This weekend English singer and model Dua Lipa released her new video for the song “let’s get physical workout video”. Watching the music video this weekend I got a wave of fashion
GUAP’s fashion forecast: what to expect on the streets this season
Now that fashion week is coming to an end, fashion editors, fashion buyers and professionals across the industry are planning for the season, ready to release items inspired by this year’s fashion
Babushkas, balaclavas and masks: What is fashions new obsession with headwear?
Babushkas, balaclavas and masks, headwear is the latest accessory in fashion. Something that was once predominately on the catwalk is now a part of everyday fashion. Balaclavas became a massive trend in