Social Media Pigeon Holing and The Death of Personal Style

Social Media Pigeon Holing and The Death of Personal Style

In an era where one can make a living from sharing your life, the outward representation of self has never been more commercialised. From fashion influencers to podcast hosts, more and more

8 Autumn/Winter  Fashion Trends You Need To Know About

8 Autumn/Winter Fashion Trends You Need To Know About

Whilst SS24 fashion month is still rolling on, it’s definitely not Spring yet! What we have been seeing at the SS24 shows and events however, is the fashionistas of the 4 major

The Revival of the Gajra in Mainstream

The Revival of the Gajra in Mainstream

It isn’t an old Indian romance without the tall, dark, and handsome leading man coyly stringing a gajra or garland of jasmine flowers in the heroine’s braid. Or maybe, as warm rain

Koya Adebanjo comments on conforming to trends in creative direction debut “Self-Projection”

Koya Adebanjo comments on conforming to trends in creative direction debut “Self-Projection”

EDITORIAL: Self-Projection by Koya Adebanjo

Equal Parts Whimsical and Moody: The Eclectic Whimsigoth Aesthetic

Equal Parts Whimsical and Moody: The Eclectic Whimsigoth Aesthetic

Whimsigoth offers a fairytale-inspired take on gothic fashion, birthing a fantastical aesthetic for those who embrace both darkness and feminine, fairy-like grace in equal measures. Think new-wave edginess topped with an otherworldly

The British Public’s Favourite Trends.

The British Public’s Favourite Trends.

It’s not just everyone’s favourite, eye-roll-inducing Y2K nostalgia craze making waves anymore. Principal partner of London Fashion Week, Clearpay, a buy now, pay later platform, released its Bi-Annual Fashion & Beauty Trend

How Archival Dressing Brought The Fashion It Girl Back

How Archival Dressing Brought The Fashion It Girl Back

Nostalgia and fashion have always gone hand in hand. Trends from 10 years ago find their way back to public affection after a cycle of regret and shame; and thanks to influencer

Bitchcore Is The Look Of The 2020’s Mean Girl

Bitchcore Is The Look Of The 2020’s Mean Girl

Maddy heralds a new age for the mean girl trope. She signals a move away from the inexplicable horridness of the cliched popular girl which dominated noughties film. Instead, the character is

The Trend Decline: Aligning Our Wardrobes With Our Values

The Trend Decline: Aligning Our Wardrobes With Our Values

The pandemic has unified society in many senses. For one, it has increased people’s desire to contribute to the greater good. This behavioural change has greatly impacted what consumers are willing to

Inspiring makeup art bloggers to follow in 2021

Inspiring makeup art bloggers to follow in 2021

by Simmi VirdeeMakeup Artist Makeup art is the craze right now. With hundreds of unbelievably talented artists showcasing their fine liner skills with gorgeous makeup looks, alternating from full face art to

Photographer Arron Watson-McNab Captures London’s Sneaker Community Through   Project [@facesplaceslaces]

Photographer Arron Watson-McNab Captures London’s Sneaker Community Through Project [@facesplaceslaces]

Photographer Arron Watson-McNab started a project venturing into London’s sneaker community, The project titled FacesPlacesLaces explores the connection between people and footwear.  FacesPlacesLaces depicts the marriage between people, their footwear and the

Don’t let the sun deceive you! : 5 Spring transitioning outfit ideas to rock in 2020

Don’t let the sun deceive you! : 5 Spring transitioning outfit ideas to rock in 2020

With Spring coming up and the weather getting slightly better,  its time to bring out the summer pieces, Every year around early springtime, I look out the window and see the sun