Category: GUAP Magazine


  • KITTED: A Fashion Editorial on sportswear & femininity

    Written by Hafsatu Jalloh Shot by Amanda Sheik The ‘sporty but girly’ trend is one that has always been popular; whether it’s the girl you know from down the road, or your favourite celebrity – everyone loves it. There is synergy created when bright and bold sportswear is paired with delicate and more traditionally feminine…

  • Goldlink’s ENOCH reminds us what he’s capable of

    Written by Saina Hydara Goldlink has finally returned after a few quiet years with his new project ENOCH, and it feels like he isreally reminding us of what he is capable of. After one of his most successful projects, ‘At What Cost’back in 2017, Goldlink went on to release experimental projects like Diaspora and Haram…

  • INTRODUCING THE ORIGINALS CREATOR NETWORK (SOUTH) CLASS OF 2025

    The next wave of creative talent shaping the scene from the ground up. The adidas UK x GUAP Originals Creator Network is back with another cohort of 20 amazing young individuals who are expected to do amazing things in this upcoming year! Supported over the next 7 months with bi-weekly workshops, access to industry mentors,…

  • KNOWN SOURCE TAKES OVER MAYFAIR WITH A CHARMING NEW HQ

    At the end of last month, vintage marketplace Known Source launched what is currently London’s largest-ever second hand fashion concept store named ‘Known Source HQ’. Known Source HQ takes the shape of a five-story townhouse located at 35 Brook Street in Mayfair. Home to thousands of unique and archival pieces, the store will act as…

  • Leon Thomas : The Makings Of A Legacy At the Intersection of Rock And R&B

    Starting with the experimental edge of Genesis, and following up with the daring and profound Electric Dusk, Leon Thomas has always charged towards the idea of defying artistic convention. His latest album, MUTT, presents his arrival at the intersection of Rock and R&B. Having always been an architect of his own sound with music in…

  • Aarti Vijay Gupta FW25: A collision of ancient & contemporary through the integration of art and fashion

    Written by Morola Oyefesobi Gupta bends and blends the constraints of traditional Indian clothing and gives them a new lease on life by creating a collision of ancient and contemporary stylings through the intersection of art and fashion. We take a deep dive into the history of this Indian art style, and follow the folklore…

  • Heritage Series 04: Hanan Sharifa

    Written by Lauren Bryant Brooklyn-based designer, Hanan Sharifa seamlessly blends her Moroccan-American heritage to create clothing that transcends identifiable origins. From concepts of global interconnectedness to untold narratives of resistance and resilience, Hanan shares the inspirations, barriers, and meaning behind her brand of the same name.  What is it like to be a Moroccan-American designer in…

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