The global fashion industry has been touting its sustainability credentials for years now. Products from every category have been marketed as carbon positive, eco-friendly or, dare I say, vegan. Whole business models are built on the back of the umbrella term ‘sustainability’. There was plenty of talks, pledges, and supposed planning around fashion’s sustainability on…
Standing in front of the wardrobe on a Monday morning, flustered because an appropriate outfit doesn’t appear from the piles and piles of items, a question often comes to mind, “why do I even have to wear clothes?” You would be forgiven for asking. Getting dressed is often more of a chore than TikTok fashion…
ou might not think of teeth as a big deal. You brush them twice a day and that’s enough, right? Well, in the fashion world, these exposed bones can be used as more than just a vehicle to get your body the nutrients it needs to survive. We have a strange relationship with our gnashers.
For most of us, we experience fashion through the lens of consumers. We look at the fits, the Instagram posts, and the trends list, waiting to figure out our next purchase. But there is another side of fashion, one that we seldom discuss; the business of fashion. No, this is not an article about how…
Dubbed the fastest growing app on the planet, TikTok has changed the game of online discovery. From boomers to Gen Z, we all, at one point, found ourselves infinitely scrolling on the video-sharing app; I mean, how else are we supposed to spend our free time? However, while the world has been taken by storm,…
The Formula One grid is not where you would expect to find the most fashion-forward people. Drivers are quite functional in their choice of clothes, but while it’s still early doors, we can comfortably say Lewis Hamilton has been serving fits this F1 season.
Nostalgia and fashion have always gone hand in hand. Trends from 10 years ago find their way back to public affection after a cycle of regret and shame; and thanks to influencer and celebrity culture, items we collectively agreed to keep in the past, re-emerge with new life. But beyond trends from the past, celebrities…
If we’re being brutally honest, since the Air Yeezy, we haven’t seen a good Nike collaboration since the Riccardo Tisci AF1, the collaboration with Sacai’s Chitose Abe and Virgil Abloh’s The 10. As a result, adidas has been able to capitalise. Although there’s still a lot of empty noise around adidas, mainly due to the…