Tag: labrum
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Iconic Irish ale brand Guinness and British African fashion brand LABRUM have collaborated on a collection sharing their joint love of celebrating family, friends and community. The limited edition capsule, featuring a co-created, one-of-a-kind print pays homage to LABRUM founder Foday Dumbuya’s joyful memories of Freetown, Sierra Leone. The print captures this electric feeling using…
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![Idris Elba [@idriselba] and Labrum [@LabrumLondon] join forces to design Sierra Leone’s Commonwealth Games kit](https://guap.co/wp-content/uploads/2022/08/Screenshot-2022-08-16-at-20.58.21.png)
In light of the commonwealth games, Idris Elba and Foday Dumbuya, founder of menswear brand LABRUM London, have joined forces to design the Commonwealth Games kit for their home country – Sierra Leone. A common thread in Labrum’s design is its foundation and influence from Sierra Leone’s heritage and culture. This collection is no different…
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Technicolour stripes are the first sight to take in at the TikTok Show Space just off Bond Street where Labrum is showing their SS22 collection The Sound of Movement. As I move through the venue, my sense of smell is activated as a sweet scent wafts down the stairways leading to the Runway room. In the…
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Founded by Dumbuya in 2014, Labrum was born out of a passion for British tailoring and West African design. By telling the untold stories of West Africa, Labrum aims to bridge the gap between Western and West African culture. An undercurrent to the brand is the desire to reposition the discussion around immigrants in the…