Project 1

Tag: Fashion

  • The appropriation of working class culture

    The appropriation of working class culture

    Champion, Fila, kappa. We associate these brands with current trends, hefty prices and mainstream culture but has this always been the case? Thinking back to the 80s/90s this was the height of the sporting brands careers due to the obsession with vibrant colours, the increase in athleisure wear and the hip hop scenes clear influence…

  • NOBHVR [@nobhvr] The Clothing Line Which Is Not Just A Brand, But A Lifestyle

    NOBHVR [@nobhvr] The Clothing Line Which Is Not Just A Brand, But A Lifestyle

    NOBHVR is an up-and-coming clothing line which has caught our attention over the past year. The clothing brand caters to men and womenswear, ranging from hoodies to swimwear. The brand has successfully created a ethos which encourages consumers to be themselves. We had the opportunity to catch up with one of the Founders Poppy, who…

  • FASHUN POLITIKS: Is Fashion Week still necessary?

    FASHUN POLITIKS: Is Fashion Week still necessary?

    The main point of a show is for a designer to showcase their new collection to the world. In today’s world, they are also marketing and communication tools. But how relevant are these shows to a brand’s business and profit margins? For smaller up-coming brands, showing at Fashion Week can help elevate their platform. It…

  • The Future is TRENDSLDN [@TrendsLdn]

    The Future is TRENDSLDN [@TrendsLdn]

    Streetwear fashion has always been a huge part of the ‘urban community’ and elements of it is often recycled into high fashion houses without much thought nor credit of the originators mirziamov.ru. Yet this style is rarely deemed as luxury until the likes of Gucci, Burberry, Balenciaga mirror this flare. Whilst the two worlds start…

  • Nappy Head Club (@nappyhead_club): The brand celebrating natural hair through fashion

    Nappy Head Club (@nappyhead_club): The brand celebrating natural hair through fashion

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    Started by two sisters with 4C hair, Nappy Head Club may appear to be your everyday clothing brand but their garments are part of a bigger movement towards the acceptance of natural hair textures. Co-founders, Rachel Topping, and Rikki-Richelle aim to be “a source of information, tools and community” for all women and girls who…

  • GRWM: The Docuseries forcing you to get real about style by Ronita Awoonor-Gordon (@ronitatemitayo_)

    GRWM: The Docuseries forcing you to get real about style by Ronita Awoonor-Gordon (@ronitatemitayo_)

    Looking at marketing for the fashion and beauty industries, you can be forgiven for thinking that it is all smiles and happiness. Adverts show smiling women flicking their hair, putting on mascara or twirling in their pretty dresses. This must mean fashion and beauty is all fun and games, right? It must be superficial with…

  • Stand out designers from LFW SS20 that should be on your radar! Ft [@colinhorgan], [@dbberdan] and much more

    Stand out designers from LFW SS20 that should be on your radar! Ft [@colinhorgan], [@dbberdan] and much more

    London Fashion Week has been a supportive platform for up-coming designers to showcase their work and this season was no different. With the help of organisations like Fashion Scout and On|Off, emerging designers can present their collections to the world. Here are ten designers from SS20 who we predict are on track to a promising…

  • 5 emerging menswear brands to watch ft. [@trendsldn] [@yohkaen] and more

    5 emerging menswear brands to watch ft. [@trendsldn] [@yohkaen] and more

    It’s hard to stay on top of emerging designers to pay attention to, so we’ve got you covered here at GUAP. Despite not having the reach of fashion houses these brands produce the most interesting designs. Designers include @Yohkaen @TRENDSLDN and more микрозаймы на карту. 1. Natalie Rushton Natalie emasculates menswear and shows us a…

  • The Founders Of New Clothing Brand VSMINE Share Their Journey

    The Founders Of New Clothing Brand VSMINE Share Their Journey

    The new upcoming clothing brand VSMINE started as a conversation in 2016. Fast-forward three years founders Ben Adofo and Victor Egunlae share their journey with us in an exclusive interview. What motivated you both as founders to create VSMINE?  Ben: “We have both bought into things that we felt have not matched our expectations or…

  • KAAN AMJAD [@kaanamjad]: The London based fashion brand championing sustainability

    KAAN AMJAD [@kaanamjad]: The London based fashion brand championing sustainability

    KAAN AMJAD, is the brand pioneering sustainability in the world of streetwear. In such crucial times where fashion is one of the biggest contributors to environmental issues, the London based brand provides a solution on how to stay sleek and stylish without making an impact on our planet. KAAN AMJAD MOCCA LOUNGE HOODIE & LOUNGE…