Jackie Aina has sparked a new hashtag #pulluporshutup an initiative started by the founder of UOMA beauty Sharon Chuter, demanding brands who have been posting with Black Lives Matter hashtags within 72 hours to publicly release the number of black employees at the corporate and executive levels within their companies. In order to apply pressure…
The fashion industry has been known for its heavy participation in cultural appropriation whilst giving little to no voice and recognition to the important and valuable history many these “styles and trends” hold. Some see cultural appropriation as simply just appreciating culture but the problem that has been entrenched in societies all over the world…
We are all aware of the devastating news of the brutal murder of George Floyd by white police officer Derek Chauvin with the help of his white colleagues. This has broken our hearts and has rightfully caused outrage, anger and protest in the US and in the UK and various other locations. Those that have…
Rastah is a Pakistani streetwear brand taking pride in its culture and traditions and fusing this together with their love for fashion to create streetwear that represents Pakistani culture. In urdu, the word ‘rastah’ means path or journey. In fashion, Rastah represents a disruptive new force in luxury urban wear. The brand uses traditional patterns…
As the process of globalization is growing, the world is becoming increasingly a place of mixed cultural heritages, influence and certain places becoming a fusion and melting pot of cultures. This is being reflected in the fashion industry with designers such as Kenneth Ize combining aspects of both his Nigerian and Austrian identity and he’s…