Tag: Brand
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“The name Years of Tears is more so a reference to tears of joy – not no sad sh*t”. 22 year old designer Syd finally cleared up any misconceptions about the brand name early on in our conversation. Joyful tears make more sense since he has successfully built a brand that the UK streets –…
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UK-based retailer END. has partnered with NEEDLES as part of the celebration for END’s 15th anniversary. END. is a global menswear retailer known for its luxury selection of fashion with over 400 brands and designers. Targeting a new wave of fashion-conscious consumers the retainer provides a platform for high end emerging designers, exclusive sport and…
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Known for scouting out the coolest chicks on Instagram, Rihanna has presented another opportunity for fans to star in the brand’s summer campaign from the safety of their homes. The latest campaign shot by Adam Selman features the best hot girl summer tones, silhouettes, and the classy sex appeal Rihanna constantly nails. We may not…
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With this years London fashion week going digital and gender-neutral the boundaries on traditional ideas of fashion are changing, opening doors for brands that have always gone against the grain. Nigerian brand BLOKE is a genderless artisanal label bringing together elements of traditional African culture with unique artistic expression outside of gender. BLOKE is pure…
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Trace Collective is a London based brand with a focus on sustainable design for both men and women. Creating a contemporary and conscious minimalistic aesthetic, each collection is inspired by transparent and ethical choices. With fashion revolution week just last week and designers having more time to consider how they can create more consciously, brands…
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![Sustainable Streetwear Brand Misemi Talks Culture And New IGTV Series ‘I-Sewlation’ [@designsbymisemi]](https://guap.co/wp-content/uploads/2020/04/MG_8874-180x180.jpg)
Founded in 2014, Misemi is a London based, sustainable clothing label: care-free, unapologetic, streetwear. Misemi specialises in sublimation printed pieces and experiments with upcycling and reworking pre-loved garments. The majority of Misemi’s collection is handmade in a London based studio by its founder and designer, Missy. During her years studying architecture, Missy turned a hobby…
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While some brands are struggling to figure out how to market their new collections during lockdown, other brands are pushing forward, coming up with innovative ways to keep customers engaged and interested in how they are working their way around a new digital-only fashion world. Some companies have turned to digital photo shoots creating digital…
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Anthony Joshua, AJ Tracey & Calfreezy join the UK’s leading men’s toiletries brand on a trip of a lifetime to go back to where it all began, in new ‘Hot Since ‘95’ video A staple in locker rooms, bedrooms and bathroom cabinets, the iconic Lynx Africa fragrance celebrates achieving its quarter of a century milestone today after…
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Using creativity and their well-known brand, Trapstar are doing their part to help out during this global pandemic, Trapstar London will be dropping a charitable Coronavirus related collection this Saturday at 12:00 pm on their online shop. The collection will include a Trapstar branded protection face mask along with a quarantine slogan T-shirt and Hoodie. All profits will be donated to…
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![Manière De Voir Releases SS20 Timeless Essentials Collection [@manieredevoir]](https://guap.co/wp-content/uploads/2020/03/bf5627aae95ee6be164f8806c9bb7646-180x180.jpg)
Known for their sleek and neutral-toned designs, brand Manière De Voir releases timeless essentials collection with a construction theme bringing in light tones perfect for spring and bold shapes for contrast, fitting with the minimalistic construction theme. The collection features deconstructed detailing, utility vests, tracksuits, classic Manière De Voir distressed jeans and more. Manière De Voir…